What’s the ROI of Good UX?

When organizations launch a website, they often skip user testing. User testing is an important part of the overall user experience (UX) that determines how smoothly people can use your…

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Why Did My Mobile Site Fail Google's Mobile-Friendly Test?

Recently, Google updated their search algorithm to favor mobile-friendly websites in mobile search and penalize those sites that do not have mobile-friendly or responsive versions. In order to help website…

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Digital Marketing News #49 – Google App Index, Project Fi, WordPress XSS Vulnerability & More

This week, we cover a bunch of Google announcements, including their new App Index, YouTube’s Support Discontinuation, Google Wallet’s FDIC Insurance and Project Fi. And, of course, we review Google’s…

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Is Having a Mobile-Friendly Site Good for Business?

Earlier this week on Tuesday, Google expanded their use of mobile-friendliness as a ranking signal. This affects mobile searches in all languages worldwide and will have a significant impact on…

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What Is the Best Content Type for Engagement?

Video vs. images vs. text—do they compete for attention in your content marketing? What is the best content type for engagement, anyway? Video is all the rage these days, but…

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Digital Marketing News #48 – Messenger Web App, Skype for Business, Restaurant Mobile Sites & More

This week, we chat about Facebook’s new standalone Messenger web app, Skype for Business and the discontinuation of SQL Server 2005. Plus, a rant about top level domains, and how…

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Why doesn't my restaurant site show up in mobile search?

Have you recently noticed that your restaurant’s website doesn’t show up in mobile search results, but does show up in desktop search? Odd, right? Don’t worry, there’s nothing wrong with…

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Is my restaurant website ready for mobile search?

Restaurant owners, take note. Soon, it will be even easier for hungry people to find your website—if your website is ready for mobile search. Is yours? Starting on April 21,…

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Digital Marketing News #47 – Google Mobile Search, Retweet Comments, Project Spartan & More

This week, Twitter adds commenting to retweets, Microsoft gives us a look at Spartan, and a vulnerability is found in the WP Supercache plugin. Plus, Google plans to make its…

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What drives your marketing?

If we were to ask you, “What Drives Your Marketing?” How would you answer? Is it the product or service your company offers? Or, whatever creates your revenue? Many, if…

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Latest Posts

How to Stop Employment Scams Impersonating Your Company or Organization

If you want to skip the story, click here to go right to the…

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Artificial Intelligence Cautionary Tales

Artificial Intelligence Cautionary Tales

The technology landscape is getting so big, so fast even the most connected among…

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Yoko Co Still Remains Carbon Neutral

Yoko Co is proud to announce that we remain committed to continued carbon neutrality.…

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