Archive for the ‘Advice’ Category

10 Top Ways to Up Content Marketing Signups

December 15, 2014

You’ve just launched a new blog post, podcast or ebook, and you can’t wait for people to download or subscribe to it. What’s the best way to work that magic? Here are 10 top ways to increase content marketing signups and ultimately leads. You might notice a theme: Many...

How to Fix a Slow WordPress Site

December 8, 2014

In today’s era of high speed internet and 4G coverage, there’s really no excuse for your website to load slowly. Long gone are the simpler days of the hiss and beep-booping of dial-up modems, when people knew how to wait patiently for the content they wanted, when kids played...

How to Determine Digital Marketing ROI

December 3, 2014

3 simple letters: ROI. Return On Investment. They are used often and engrained into the minds of many. The infamous question: “What’s the ROI?” That’s the data that’s used to make decisions, right? Another word for ROI is value. ROI, however, defines the specific monetary type of value. It’s...

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How Much Does a Government Contractor Website Cost?

November 17, 2014

Anyone working in marketing or sales in the gov con space has, at some time, either asked or been asked how much a government contractor website costs. It is, as you can expect, a difficult question to answer, as it usually depends on what the site needs to accomplish....

How Much Does a Hospital Website Cost?

November 12, 2014

It is a common question in any hospital or health system marketing meeting: How much does a hospital website cost?  It is a difficult question to answer, and a lot of variables come into play. In this article I will explain what those variables are, and give you an idea...