Archive for the ‘Advice’ Category

7 Ways to Convert Website Visitors to Leads

March 16, 2015

You’ve put in place a strong marketing plan to drive people to your website: congratulations! But what happens once people land on your site? Do you have a plan to convert website visitors to leads, or will you be like the dog that caught the car? Let’s look at...

Website Refresh vs. Full Website Redesign

March 9, 2015

In our recent posts, “How Long Does a Business Website Last Before it Needs to be Replaced/Redesigned?” and “How often do you need to redo your website?” we talked about the possibility of extending the life of your current website through a refresh, rather than a full redesign. Today,...

Should I Have a Single Page Website Design?

February 23, 2015

Single-scroll websites are all the rage, as are their cousins, long home pages. You want to hang with the cool kids, so should you go down this path? We touched on this topic earlier in the month, when we talked about how often you need to redo your website....

How Often Do You Need to Redo Your Website?

February 11, 2015

Last year, we took a look at how long a business website lasts, where we focused on whether it accurately conveys your message, how users are interacting with it, and the results it is producing for you. Today, we’re going to take a more technically-oriented look at how your...

Website Design vs Website Development

February 9, 2015

Maybe you’ve taken a cold, hard look at your website and decided it needs a new look. Better branding. Pizzazz. Or maybe the forms are buggy or you’re not converting visitors into leads. But who should you ask for help? A web designer? A web developer? Or both? Here’s...