Case Study: Inova
Managing multiple web presences to deliver better care.
The Heroic Quest
Inova is a not-for-profit healthcare system based in Northern Virginia that serves more than two million people per year. Through its investments in its people, technology, and medicine, it strives to improve the health and wellness of the entire community, both within and outside the hospitals.
Inova’s goal is to help every person it serves, every time, at every touch. Its key impact metric is the number of patients and families it is able to help through its many locations, services, and hospital facilities.
As a large organization, Inova has the ongoing need to manage not only its core corporate web presence, but also the web presences of all its service lines and unique offerings. This means managing a number of individual websites, landing pages, and microsites for a myriad of divisions and departments, each with its own teams of physicians, nurses, and support staff. More importantly it also means different audiences, different calls to actions and different engagement funnels. Ensuring each gets the attention it deserves, and more importantly that it is able to generate a return on investment, is critical.
Yoko Co has been fortunate enough to help Inova set the proper online foundation and manage the web presence for a number of service lines on an ongoing basis. We’ve assisted with everything from designing and developing websites, microsites, blogs and landing pages to content such as articles, infographics, videos, and animations to social and mobile apps.
We continue to help Inova support its various divisions and departments, helping them leverage their web presence to maintain a positive return on its investment in its marketing and outreach efforts. More importantly we’re able to help reach, and better the lives of, more people together than we would be able to separately.
"Yoko Co. is a critical partner for Inova’s digital marketing strategies. Not only do we turn to them for pressing projects that require complex thought and quick turnaround, we also look to them for strategy and direction on proactive and long-term initiatives. They bring a unique blend of functional expertise and a can-do attitude to every project. They're honest, dependable, and nimble enough to deal with the ebbs and flows or our priorities. I am thankful to have them at our side."
Rob Birgfeld, Director of Digital Media - Inova Health System