MMC&T 2025

Google Analytics Unlocked

Thanks for joining us for our session! Whether you’re now fired up about data or still confused by “engaged sessions,” you’re in the right place.

Here are the resources we covered (and a few extras) including slides, recipe cards, a GA4 setup audit, and practical tools to help you get more clarity and confidence from your analytics.

No jargon or fluff. Just helpful stuff you can actually use.

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Download the Slides

We covered a lot of info. Get the slides and take all the notes you want.

Download Slides
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Get the Recipes

Hungry for more data? Get our GA Recipe Cards and start mixing up your own Analytics Appetizers.

Download Recipes

Our Favorite Resources

It takes a village, and a lot of resources, to master Google Analytics. Here are some of our favorites:

  • GA Setup Audit - Make sure Google Analytics is properly configured so you have confidence in your data.
  • GA Jargon Buster - Let's face it, there are lots of confusing terms in Google Analytics. Let's put it into plain English.
  • GA 5 Minute Checkup - Here's a quick 5 minute exercise to run through when just want to peek at how your site is doing.
  • GA Content Groups - Ready to master content groups? Here's a how to guide on how to set them up in Google Tag Manager.
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Google Looker Studio Jump Start

Ready to dive into creating your own reports in Google Looker Studio but don't know where to start? Here are some templates to get you started.

To use these templates:

  • Click on the 3 vertical dots and select "Make a Copy"
  • Complete your account setup if you don't have one
  • Click on "Add Data" in the navigation and follow the prompts to add your data
  • Start editing and work your way to data nirvana! You may need to select the items in the layout and use the set-up section to connect the data source.

Here are some templates for you:

  • Yoko Co Looker Template - Here's a base template using many of the metrics we review with our clients.
  • Community Built Templates - The Looker Studio community is chock full of reports and templates you can use to get started. Navigate through and find one that fits your needs.

 

Google Analytics Deep Dives

Whether you’re just getting started or want to level up your analytics game, there are some excellent resources to help.

And let's not forget asking our AI overlords ChatGPT and Gemini for a technical hand when we need it. Here are some prompts to get you started:

  • How do I track button clicks in GA4 using GTM?
  • How do I track external link clicks?
  • How do I create a funnel report?
  • My conversions aren't showing. What do I check?
  • Can you help me explain X to my management team or a non-technical user?

 

Google Analytics Walkthrough

Still confused and need someone to walk you through it? Here's a walkthrough of the most common Google Analytics configurations we set up for our clients. Hit play, pause when you need to and take notes.

Got more questions?

We can help.

Ask away.