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Website Taxonomy and Content Management – Organization Meets Presentation

Web Taxonomy – a scheme of content classification for your website One of the most powerful features of…

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Measuring Website Success

If you are a marketing or communications professional, eventually your team will ask you, “Is our website working?…

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Analytics Tracking Implementation: ASCB Case Study

The American Society for Cell Biology (ASCB) is an inclusive, international community of biologists studying the fundamental unit…

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Why Websites Matter

One of the questions people who aren’t in the realm of either technology or marketing tend to ask…

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How to Choose the Right Web Firm

Your web presence is a reflection of your organization. How users experience your site is a preview of…

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Customer Experience, Yoko Co Style

Here at Yoko Co, making our customers feel great is always one of our top priorities. “Customer experience”…

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How Can You Tell If Your Website is Good or Bad?

What Does “Good” Mean in the Context of a Website? While it sounds like a simple question, it…

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Same Side Selling

Growing Business Through Passion and Positive Impact Recently, Yoko Co CEO and founder Chris Yoko spoke with Ian…

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How to Never Lose A Customer Again

Congratulations! You’ve won a trip to Paris! Okay, so not really (sorry), but let’s pretend that you have!…

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SEO in 2019: Following the User's Journey

To quote Ralph Waldo Emerson: “Life is a journey. Not a destination.” The same goes for search engine…

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Things Every Website Needs

Websites are used as a platform to showcase the features and benefits your products and/or services offer to…

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