6 Tips for Creating Content for Digital Marketing

  Creating Content for Digital Marketing You’re looking for more site traffic and you know creating content for your digital marketing strategy is key – but then it hits you.…

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Shift Happens.

Originally we planned on talking about Ian Altman’s Same Side Selling techniques. How changing your thinking and aligning your work with your clients can yield remarkable results. In light of…

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We Have a Secret Weapon…

One thing at Yoko Co we are proud of is our team culture. We have assembled a group of people who care about their work, our clients, exceeding expectations –…

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Man looking at a dashboard on a tablet.

Measuring Website Success

If you are a marketing or communications professional, eventually your team will ask you, “Is our website working? Is it doing what it should be doing?” There’s only one way…

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Analytics Tracking Implementation: ASCB Case Study

The American Society for Cell Biology (ASCB) is an inclusive, international community of biologists studying the fundamental unit of life, the cell.  Engagement Type Ongoing Analytics Initiatives Industry Healthcare Overview…

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website redesign

Why Websites Matter

One of the questions people who aren’t in the realm of either technology or marketing tend to ask us is, “Why do websites matter?” Well, first and foremost, more people…

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Venn diagram of a culture fit.

How to Choose the Right Web Firm

Your web presence is a reflection of your organization. How users experience your site is a preview of what their relationship with you will be like. If you decide it’s…

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How to Never Lose A Customer Again

Congratulations! You’ve won a trip to Paris! Okay, so not really (sorry), but let’s pretend that you have! (Cue the daydream…) Just the thought of cobblestone streets and the glimmering…

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SEO in 2019: Following the User's Journey

To quote Ralph Waldo Emerson: “Life is a journey. Not a destination.” The same goes for search engine optimization, otherwise known as SEO. SEO in 2019 is digging deeper into…

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Things Every Website Needs

Websites are used as a platform to showcase the features and benefits your products and/or services offer to consumers. We live in a time of instant gratification and short attention…

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Google Analytics 4: What it Means for Your Website

If you’ve read any marketing newsletter in the past few months, you’ve seen the…

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The Essential Guide To SEO for 2023 and beyond

What You Need To Know Now About SEO We’ve put together this Essential Guide…

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Website RFP Writing

How to Write a Website RFP – What You Need to Know for 2023 and beyond

How to write a website RFP – What we’ve learned over the years If…

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