What is Digital Marketing?

You’ve heard the buzz about digital marketing—but is it only a buzzword to you? What is digital marketing, anyway? Simply put, it is marketing that takes place through electronic devices,…

Should My Blog Be Part of My Main Website?

How can you decide if your blog should live on your website or stand alone on its own site? As with any marketing tactic, it depends on your goals. For…

Should I Hire a Website Copywriter?

Usually, when people think of building a new website, they think first of their appealing new design. Content is often an afterthought. Yet the words play an important role. As…

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The Conversation Spectrum

It’s Not a Funnel. It’s a Conversation. Most content, marketing, and sales models treat…

Google’s Commitment to AI Search is Good, for Do Gooders

Google’s Getting More Conversational. What’s That Mean For You? Google’s recent announcement at their…