One of the questions people who aren’t in the realm of either technology or marketing tend to ask us is, “Why do websites matter?” Well, first and foremost, more people…
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Your web presence is a reflection of your organization. How users experience your site is a preview of what their relationship with you will be like. If you decide it’s…
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Growing Business Through Passion and Positive Impact Recently, Yoko Co CEO and founder Chris Yoko spoke with Ian Altman about how changing a few key strategies led to a 40%…
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Congratulations! You’ve won a trip to Paris! Okay, so not really (sorry), but let’s pretend that you have! (Cue the daydream…) Just the thought of cobblestone streets and the glimmering…
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To quote Ralph Waldo Emerson: “Life is a journey. Not a destination.” The same goes for search engine optimization, otherwise known as SEO. SEO in 2019 is digging deeper into…
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Websites are used as a platform to showcase the features and benefits your products and/or services offer to consumers. We live in a time of instant gratification and short attention…
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This article was originally published on March 12, 2018, and has been updated per the date displayed above. Being one-third of the way into 2019, we opted to follow up…
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Drip campaigns are a great way to engage users in your content by continually informing them about your excellent resources. Need Help with Your Drip Campaigns? What are drip campaigns?…
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You’ve joined the gym. You’ve decided to eat better. You’ve maybe even given up beer (if not, we certainly don’t blame you). But what about for your web marketing and…
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WordPress 5.0 is right around the corner, bringing with it a brand new content editor called Gutenberg. In the video below, we take a high-level look at the new Gutenberg…
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Should I Write My Own Copy or Hire a Copywriter?
We live in an increasingly visual culture, where platforms that favor images, gifs, videos,…
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Statement from Yoko Co on COVID 19 and Website Security
While no one at this point is unaware of the devastating effects COVID-19 has…
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Shift Happens.
Originally we planned on talking about Ian Altman’s Same Side Selling techniques. How changing…
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