Why Websites Matter

One of the questions people who aren’t in the realm of either technology or marketing tend to ask us is, “Why do websites matter?” Well, first and foremost, more people…

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Venn diagram of a culture fit.

How to Choose the Right Web Firm

Your web presence is a reflection of your organization. How users experience your site is a preview of what their relationship with you will be like. If you decide it’s…

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Same Side Selling

Growing Business Through Passion and Positive Impact Recently, Yoko Co CEO and founder Chris Yoko spoke with Ian Altman about how changing a few key strategies led to a 40%…

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How to Never Lose A Customer Again

Congratulations! You’ve won a trip to Paris! Okay, so not really (sorry), but let’s pretend that you have! (Cue the daydream…) Just the thought of cobblestone streets and the glimmering…

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SEO in 2019: Following the User's Journey

To quote Ralph Waldo Emerson: “Life is a journey. Not a destination.” The same goes for search engine optimization, otherwise known as SEO. SEO in 2019 is digging deeper into…

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Things Every Website Needs

Websites are used as a platform to showcase the features and benefits your products and/or services offer to consumers. We live in a time of instant gratification and short attention…

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ADA Website Compliance

This article was originally published on March 12, 2018, and has been updated per the date displayed above. Being one-third of the way into 2019, we opted to follow up…

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How Drip Campaigns Can Turn Prospects Into Clients

Drip campaigns are a great way to engage users in your content by continually informing them about your excellent resources. Need Help with Your Drip Campaigns? What are drip campaigns?…

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Beautiful Fireworks Going Off in the Night Sky

New Year’s Resolutions for Web Marketers

You’ve joined the gym. You’ve decided to eat better. You’ve maybe even given up beer (if not, we certainly don’t blame you). But what about for your web marketing and…

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Gutenberg for WordPress: An Introduction

WordPress 5.0 is right around the corner, bringing with it a brand new content editor called Gutenberg. In the video below, we take a high-level look at the new Gutenberg…

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Latest Posts

Should I Write My Own Copy or Hire a Copywriter?

We live in an increasingly visual culture, where platforms that favor images, gifs, videos,…

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Statement from Yoko Co on COVID 19 and Website Security

While no one at this point is unaware of the devastating effects COVID-19 has…

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Shift Happens.

Originally we planned on talking about Ian Altman’s Same Side Selling techniques. How changing…

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