Should you update your brand collateral to match your new website?

Let’s say your business is about to launch a new website to take the place of that old, outdated thing that you’ve been using for years (at least it was…

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Should I Write My Own Copy or Hire a Copywriter?

We live in an increasingly visual culture, where platforms that favor images, gifs, videos,…

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Statement from Yoko Co on COVID 19 and Website Security

While no one at this point is unaware of the devastating effects COVID-19 has…

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Shift Happens.

Originally we planned on talking about Ian Altman’s Same Side Selling techniques. How changing…

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