We live in an increasingly visual culture, where platforms that favor images, gifs, videos, and emojis tend to resonate better with users than just plain old text. But that doesn’t…
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Web Taxonomy – a scheme of content classification for your website One of the most powerful features of a Content Management System (CMS) is the ability to assign taxonomy to…
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To quote Ralph Waldo Emerson: “Life is a journey. Not a destination.” The same goes for search engine optimization, otherwise known as SEO. SEO in 2019 is digging deeper into…
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We all know that the internet moves fast. So if you’re not staying one step ahead, you’re quickly falling behind. So that leaves a crucial question: if technology is…
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There’s nothing more frustrating than wanting to make changes to your website, but not knowing how. Unfortunately, we’ve seen too many clients who’ve never been trained to use their CMS.…
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When clients come to us they are often frustrated because their current website has a dated look that not only doesn’t reflect who they are, but also pales compared to…
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Updated August 24, 2017 Table of Contents Expand Introduction History, Background and Statistics Ease of Use Security Setup, Upkeep, and Maintenance Troubleshooting Content Manipulation Community Integrations Transferability E-commerce Support Intangibles Conclusion:…
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The nuts and bolts of marketing involve generating leads for your business. Converting those leads into clients and customers. Reselling to those clients and turning them into advocates for your…
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Video vs. images vs. text—do they compete for attention in your content marketing? What is the best content type for engagement, anyway? Video is all the rage these days, but…
Keep ReadingAs video grows more and more popular, it becomes an ever better tool for spreading your message. Since the goal is to help potential customers learn what they need to…
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2020 Association Website Trends. 2021 Implications.
It’s no understatement to say that 2020 has been a wild ride. Those of…
Keep ReadingYoko Co Website Design Reel
Your website is the first serious interaction many people will have with your organization. …
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Should I Write My Own Copy or Hire a Copywriter?
We live in an increasingly visual culture, where platforms that favor images, gifs, videos,…
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