Should I Write My Own Copy or Hire a Copywriter?

We live in an increasingly visual culture, where platforms that favor images, gifs, videos, and emojis tend to resonate better with users than just plain old text. But that doesn’t…

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Website Taxonomy and Content Management – Organization Meets Presentation

Web Taxonomy – a scheme of content classification for your website One of the most powerful features of a Content Management System (CMS) is the ability to assign taxonomy to…

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SEO in 2019: Following the User's Journey

To quote Ralph Waldo Emerson: “Life is a journey. Not a destination.” The same goes for search engine optimization, otherwise known as SEO. SEO in 2019 is digging deeper into…

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How Often Should You Redesign Your Association Website?

  We all know that the internet moves fast. So if you’re not staying one step ahead, you’re quickly falling behind. So that leaves a crucial question: if technology is…

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The Importance of Training on your CMS

There’s nothing more frustrating than wanting to make changes to your website, but not knowing how. Unfortunately, we’ve seen too many clients who’ve never been trained to use their CMS.…

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Best Practices: Don’t Forget The Content for Your New Website

When clients come to us they are often frustrated because their current website has a dated look that not only doesn’t reflect who they are, but also pales compared to…

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WordPress vs Joomla vs Drupal: A Content Management System (CMS) Review for Marketers

Updated August 24, 2017 Table of Contents Expand Introduction History, Background and Statistics Ease of Use Security Setup, Upkeep, and Maintenance Troubleshooting Content Manipulation Community Integrations Transferability E-commerce Support Intangibles Conclusion:…

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Is Your Website Attracting Qualified Prospects?

The nuts and bolts of marketing involve generating leads for your business. Converting those leads into clients and customers. Reselling to those clients and turning them into advocates for your…

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What Is the Best Content Type for Engagement?

Video vs. images vs. text—do they compete for attention in your content marketing? What is the best content type for engagement, anyway? Video is all the rage these days, but…

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8 Great Ideas for Your Content Marketing Video

As video grows more and more popular, it becomes an ever better tool for spreading your message. Since the goal is to help potential customers learn what they need to…

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Should I Write My Own Copy or Hire a Copywriter?

We live in an increasingly visual culture, where platforms that favor images, gifs, videos,…

Keep Reading

Statement from Yoko Co on COVID 19 and Website Security

While no one at this point is unaware of the devastating effects COVID-19 has…

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Shift Happens.

Originally we planned on talking about Ian Altman’s Same Side Selling techniques. How changing…

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