How to Stop Employment Scams Impersonating Your Company or Organization

If you want to skip the story, click here to go right to the solution. Between a pair of back to back Zoom meetings, I was checking emails and Slack,…

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Football player with a blue jersey on, holding a football to represent Play all out or leave

Play All Out (Or Leave)

For those of you who I haven’t had the pleasure of crossing paths with yet, my name is Mike Arrowsmith, and I recently joined Yoko Co as an account manager.…

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Companies with a Cause 2017

Each year on “Blue Monday” we share gifts with our clients, partners, vendors, employees and other stakeholders. In keeping with our purpose, we aim to not only brighten up the…

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The Top 5 Digital Marketing Podcasts of 2014

If you’ve stumbled upon this post, chances are you’re already a fan of podcasts! If you’re not – this top 5 list should  convince you to at least give them…

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How to Determine Digital Marketing ROI

3 simple letters: ROI. Return On Investment. They are used often and engrained into the minds of many. The infamous question: “What’s the ROI?” That’s the data that’s used to…

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An Open Letter to Mignon Clyburn Regarding Net Neutrality

I figured since Digital Marketing News is off this week for Thanksgiving, I’d share a little about something for which I am profoundly thankful – a free and open internet.…

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Six Antiquated Phrases More Applicable than "Above the Fold" as it Relates to Web Design

As far as media goes, the field of web design is relatively new, but it’s old enough to have evolved quite substantially in its lifetime.  Like anything that evolves, old…

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How IPv4 vs IPv6 Factors into Google's Decision to Consider HTTPS in Search Ranking

Earlier this month, Google announced that it was factoring HTTPS into it’s search ranking algorithm.  We also covered the news in our wildly popular podcast, DAN2k (embedded below). Google’s announcement…

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How Long Does a Business Website Last Before it Needs to be Replaced/Redesigned?

A question that goes arm-in-arm with, “How much is a business website supposed to cost?” is “How long will our business website last?” With a landscape that’s evolving quickly, it’s…

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Universal Analytics’ Ride Into the Sunset: Saying good-bye to your old Google Analytics data

It may seem like we were just talking about the big changes happening around…

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How to Stop Employment Scams Impersonating Your Company or Organization

If you want to skip the story, click here to go right to the…

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Artificial Intelligence Cautionary Tales

Artificial Intelligence Cautionary Tales

The technology landscape is getting so big, so fast even the most connected among…

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