Football player with a blue jersey on, holding a football to represent Play all out or leave

Play All Out (Or Leave)

For those of you who I haven’t had the pleasure of crossing paths with yet, my name is Mike Arrowsmith, and I recently joined Yoko Co as an account manager.…

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Companies with a Cause 2017

Each year on “Blue Monday” we share gifts with our clients, partners, vendors, employees and other stakeholders. In keeping with our purpose, we aim to not only brighten up the…

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The Top 5 Digital Marketing Podcasts of 2014

If you’ve stumbled upon this post, chances are you’re already a fan of podcasts! If you’re not – this top 5 list should  convince you to at least give them…

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How to Determine Digital Marketing ROI

3 simple letters: ROI. Return On Investment. They are used often and engrained into the minds of many. The infamous question: “What’s the ROI?” That’s the data that’s used to…

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An Open Letter to Mignon Clyburn Regarding Net Neutrality

I figured since Digital Marketing News is off this week for Thanksgiving, I’d share a little about something for which I am profoundly thankful – a free and open internet.…

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Six Antiquated Phrases More Applicable than "Above the Fold" as it Relates to Web Design

As far as media goes, the field of web design is relatively new, but it’s old enough to have evolved quite substantially in its lifetime.  Like anything that evolves, old…

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How IPv4 vs IPv6 Factors into Google's Decision to Consider HTTPS in Search Ranking

Earlier this month, Google announced that it was factoring HTTPS into it’s search ranking algorithm.  We also covered the news in our wildly popular podcast, DAN2k (embedded below). Google’s announcement…

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How Long Does a Business Website Last Before it Needs to be Replaced/Redesigned?

A question that goes arm-in-arm with, “How much is a business website supposed to cost?” is “How long will our business website last?” With a landscape that’s evolving quickly, it’s…

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Template Websites vs Custom built?

How do I know which option is right for my website? It has never been easier to launch a website. All you need is access to the internet, a few…

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website redesign

How Often Should You Redesign Your Association Website?

How Often Should You Redesign Your Association Website? We all know that the internet…

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Website RFP Writing

How to Write a Website RFP – What You Need to Know for 2022 and beyond

How to write a website RFP – What we’ve learned over the years If…

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