How to Determine Digital Marketing ROI

3 simple letters: ROI. Return On Investment. They are used often and engrained into the minds of many. The infamous question: “What’s the ROI?” That’s the data that’s used to…

An Open Letter to Mignon Clyburn Regarding Net Neutrality

I figured since Digital Marketing News is off this week for Thanksgiving, I’d share a little about something for which I am profoundly thankful – a free and open internet.…

Six Antiquated Phrases More Applicable than "Above the Fold" as it Relates to Web Design

As far as media goes, the field of web design is relatively new, but it’s old enough to have evolved quite substantially in its lifetime.  Like anything that evolves, old…

How IPv4 vs IPv6 Factors into Google's Decision to Consider HTTPS in Search Ranking

Earlier this month, Google announced that it was factoring HTTPS into it’s search ranking algorithm.  We also covered the news in our wildly popular podcast, DAN2k (embedded below). Google’s announcement…

How Long Does a Business Website Last Before it Needs to be Replaced/Redesigned?

A question that goes arm-in-arm with, “How much is a business website supposed to cost?” is “How long will our business website last?” With a landscape that’s evolving quickly, it’s…

Template Websites vs Custom built?

How do I know which option is right for my website? It has never been easier to launch a website. All you need is access to the internet, a few…

Wordpress vs Drupal: Which is better for a typical marketing team?

When it comes to Content Management Systems, WordPress and Drupal are the reigning undisputed heavyweight champions. Drupal has long been a major player, and is – well – a functionality…

Catering to Your Customers

We are all customers, we all have personal preferences. Websites we prefer to visit, stores we shop at, cars we drive and so much more.  All of these decisions reflect…

The MySpace Million

I never did quite figure out how to delete my MySpace account. However, it’s starting to look like that might have been a time-saving blessing in disguise, given reports that…