We live in an increasingly visual culture, where platforms that favor images, gifs, videos, and emojis tend to resonate better with users than just plain old text. But that doesn’t…
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While no one at this point is unaware of the devastating effects COVID-19 has had on us societally, the economic effect of the virus and its cascading ripple effect upon…
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One thing at Yoko Co we are proud of is our team culture. We have assembled a group of people who care about their work, our clients, exceeding expectations –…
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Web Taxonomy – a scheme of content classification for your website One of the most powerful features of a Content Management System (CMS) is the ability to assign taxonomy to…
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If you are a marketing or communications professional, eventually your team will ask you, “Is our website working? Is it doing what it should be doing?” There’s only one way…
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The American Society for Cell Biology (ASCB) is an inclusive, international community of biologists studying the fundamental unit of life, the cell. Engagement Type Ongoing Analytics Initiatives Industry Healthcare Overview…
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One of the questions people who aren’t in the realm of either technology or marketing tend to ask us is, “Why do websites matter?” Well, first and foremost, more people…
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Your web presence is a reflection of your organization. How users experience your site is a preview of what their relationship with you will be like. If you decide it’s…
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Here at Yoko Co, making our customers feel great is always one of our top priorities. “Customer experience” can mean a lot of different things, but we think we have…
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What Does “Good” Mean in the Context of a Website? While it sounds like a simple question, it doesn’t have a simple answer. In this article, we’ll look at design,…
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How Often Should You Redesign Your Association Website?
How Often Should You Redesign Your Association Website? We all know that the internet…
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How to Write a Website RFP – What You Need to Know for 2022 and beyond
How to write a website RFP – What we’ve learned over the years If…
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6 Insider Secrets to Improve Your Video Marketing Today
6 Insider Secrets to Improve Your Video Marketing Today! Overview It’s well-established that videos…
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