Should I Write My Own Copy or Hire a Copywriter?

We live in an increasingly visual culture, where platforms that favor images, gifs, videos, and emojis tend to resonate better with users than just plain old text. But that doesn’t…

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Statement from Yoko Co on COVID 19 and Website Security

While no one at this point is unaware of the devastating effects COVID-19 has had on us societally, the economic effect of the virus and its cascading ripple effect upon…

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We Have a Secret Weapon…

One thing at Yoko Co we are proud of is our team culture. We have assembled a group of people who care about their work, our clients, exceeding expectations –…

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close up view of a card catalog in a library.

Website Taxonomy and Content Management – Organization Meets Presentation

Web Taxonomy – a scheme of content classification for your website One of the most powerful features of a Content Management System (CMS) is the ability to assign taxonomy to…

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Man looking at a dashboard on a tablet.

Measuring Website Success

If you are a marketing or communications professional, eventually your team will ask you, “Is our website working? Is it doing what it should be doing?” There’s only one way…

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Analytics Tracking Implementation: ASCB Case Study

The American Society for Cell Biology (ASCB) is an inclusive, international community of biologists studying the fundamental unit of life, the cell.  Engagement Type Ongoing Analytics Initiatives Industry Healthcare Overview…

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Why Websites Matter

One of the questions people who aren’t in the realm of either technology or marketing tend to ask us is, “Why do websites matter?” Well, first and foremost, more people…

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Venn diagram of a culture fit.

How to Choose the Right Web Firm

Your web presence is a reflection of your organization. How users experience your site is a preview of what their relationship with you will be like. If you decide it’s…

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Customer Experience, Yoko Co Style

Here at Yoko Co, making our customers feel great is always one of our top priorities. “Customer experience” can mean a lot of different things, but we think we have…

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How Can You Tell If Your Website is Good or Bad?

What Does “Good” Mean in the Context of a Website? While it sounds like a simple question, it doesn’t have a simple answer. In this article, we’ll look at design,…

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Latest Posts

Should I Write My Own Copy or Hire a Copywriter?

We live in an increasingly visual culture, where platforms that favor images, gifs, videos,…

Keep Reading

Statement from Yoko Co on COVID 19 and Website Security

While no one at this point is unaware of the devastating effects COVID-19 has…

Keep Reading

Shift Happens.

Originally we planned on talking about Ian Altman’s Same Side Selling techniques. How changing…

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