We live in an increasingly visual culture, where platforms that favor images, gifs, videos, and emojis tend to resonate better with users than just plain old text. But that doesn’t…
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While no one at this point is unaware of the devastating effects COVID-19 has had on us societally, the economic effect of the virus and its cascading ripple effect upon…
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One thing at Yoko Co we are proud of is our team culture. We have assembled a group of people who care about their work, our clients, exceeding expectations –…
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Web Taxonomy – a scheme of content classification for your website One of the most powerful features of a Content Management System (CMS) is the ability to assign taxonomy to…
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If you are a marketing or communications professional, eventually your team will ask you, “Is our website working? Is it doing what it should be doing?” There’s only one way…
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The American Society for Cell Biology (ASCB) is an inclusive, international community of biologists studying the fundamental unit of life, the cell. Engagement Type Ongoing Analytics Initiatives Industry Healthcare Overview…
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One of the questions people who aren’t in the realm of either technology or marketing tend to ask us is, “Why do websites matter?” Well, first and foremost, more people…
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Your web presence is a reflection of your organization. How users experience your site is a preview of what their relationship with you will be like. If you decide it’s…
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Here at Yoko Co, making our customers feel great is always one of our top priorities. “Customer experience” can mean a lot of different things, but we think we have…
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What Does “Good” Mean in the Context of a Website? While it sounds like a simple question, it doesn’t have a simple answer. In this article, we’ll look at design,…
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4 Expert Tips To Improve Your Website SEO, Cybersecurity and More In 2021
Try these tips to improve your website and head into 2021 with confidence. Let’s…
Keep ReadingASAE TEC 20 Website Heuristic Review: Is your Website Awesomesace or Meh?
Admit it, we all get a bit too close to our work. Sometimes you…
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4 Unforeseen Association Website Trends for 2021
Association Website Trends We Didn’t See Coming It’s no understatement to say that 2020…
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