Same Side Selling

Growing Business Through Passion and Positive Impact Recently, Yoko Co CEO and founder Chris Yoko spoke with Ian Altman about how changing a few key strategies led to a 40%…

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SEO in 2019: Following the User's Journey

To quote Ralph Waldo Emerson: “Life is a journey. Not a destination.” The same goes for search engine optimization, otherwise known as SEO. SEO in 2019 is digging deeper into…

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Things Every Website Needs

Websites are used as a platform to showcase the features and benefits your products and/or services offer to consumers. We live in a time of instant gratification and short attention…

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ADA Website Compliance

This article was originally published on March 12, 2018, and has been updated per the date displayed above. Being one-third of the way into 2019, we opted to follow up…

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Beautiful Fireworks Going Off in the Night Sky

New Year’s Resolutions for Web Marketers

You’ve joined the gym. You’ve decided to eat better. You’ve maybe even given up beer (if not, we certainly don’t blame you). But what about for your web marketing and…

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Website Governance: What is it and why is it important?

What is website governance? Website governance is, perhaps unsurprisingly, the plan you have (or let’s be honest, don’t have) to govern your website. A publication schedule is not a governance…

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The Importance of Training on your CMS

There’s nothing more frustrating than wanting to make changes to your website, but not knowing how. Unfortunately, we’ve seen too many clients who’ve never been trained to use their CMS.…

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Website 508 Compliance

In this video and post, we’ll provide a clear understanding of what the 508 standard is, what the refresh involves, who needs to be compliant, how to ensure website 508…

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WCAG 2.0 Website Compliance

What is WCAG 2.0 website compliance and why is it important? Website compliance is important to avoid a lawsuit or government action, but it’s also important to provide an equal…

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Man with a beard starting a video on what you should know about website compliance

What You Should Know About Website Compliance

Website compliance has become an increasingly important issue in recent years. Lawsuits and news coverage have been brought into the public eye, yet many people have struggled to gain a…

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Latest Posts

Should I Write My Own Copy or Hire a Copywriter?

We live in an increasingly visual culture, where platforms that favor images, gifs, videos,…

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Statement from Yoko Co on COVID 19 and Website Security

While no one at this point is unaware of the devastating effects COVID-19 has…

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Shift Happens.

Originally we planned on talking about Ian Altman’s Same Side Selling techniques. How changing…

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