Should I Write My Own Copy or Hire a Copywriter?
We live in an increasingly visual culture, where platforms that favor images, gifs, videos, and emojis tend to…
Statement from Yoko Co on COVID 19 and Website Security
While no one at this point is unaware of the devastating effects COVID-19 has had on us societally,…
Shift Happens.
Originally we planned on talking about Ian Altman’s Same Side Selling techniques. How changing your thinking and aligning…
We Have a Secret Weapon…
One thing at Yoko Co we are proud of is our team culture. We have assembled a group…
Website Taxonomy and Content Management – Organization Meets Presentation
Web Taxonomy – a scheme of content classification for your website One of the most powerful features of…
Measuring Website Success
If you are a marketing or communications professional, eventually your team will ask you, “Is our website working?…
Analytics Tracking Implementation: ASCB Case Study
The American Society for Cell Biology (ASCB) is an inclusive, international community of biologists studying the fundamental unit…
Why Websites Matter
One of the questions people who aren’t in the realm of either technology or marketing tend to ask…
How to Choose the Right Web Firm
Your web presence is a reflection of your organization. How users experience your site is a preview of…
Customer Experience, Yoko Co Style
Here at Yoko Co, making our customers feel great is always one of our top priorities. “Customer experience”…
How Can You Tell If Your Website is Good or Bad?
What Does “Good” Mean in the Context of a Website? While it sounds like a simple question, it…
How to Stop Employment Scams Impersonating Your Company or Organization