tl;dr: It was only a matter of time – machines are now visiting websites more than people are. A lot of that traffic is AI. Some with more honest and…
It’s Not a Funnel. It’s a Conversation. Most content, marketing, and sales models treat people as little more than gatekeepers of wallets to be harvested. The Conversation Spectrum treats people…
Google’s Getting More Conversational. What’s That Mean For You? Google’s recent announcement at their I/O conference confirmed what we all already knew was coming: they’re replacing their search with more…
Your traffic decline isn’t what you think it is. Whether you’re aware of it or not, your website traffic has probably dropped as AI has become more popular. We’re past…
The ADA’s Web and Mobile compliance deadline is April 24, 2026, and we’ve had a number of clients asking how this might impact them. In case this isn’t already on…
We here at Yoko Co are happy to share that we have continued our streak of carbon neutrality for the 5th year. We’ve been doing this for a while now,…
Yoko Co is proud to announce that we continue remain committed to continued carbon neutrality. As we’ve mentioned over the last several years we’re incredibly aware of the impact our…
What is “Hotlinking?” Hotlinking, also known as “inline linking,” is when someone embeds an image, video, or other media hosted on another website directly into their own webpage. Instead of…
(Updated: October 15, 2024) Recent tensions have escalated between Matt Mullenweg, founder of The WordPress Foundation and CEO of Automattic, and WP Engine, a separate corporation that offers WordPress hosting…
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Your website’s biggest audience isn’t people anymore
tl;dr: It was only a matter of time – machines are now visiting websites…
Your Association’s Website Has Three Jobs in 2026. Most Are Doing One and a Half.
My TikTok feed recently served up a video about well paying, in-demand careers that…
15 Minutes to Spare You a REALLY Bad Afternoon
Three things you can do in under five minutes each to protect your site,…
15 Minutes to Spare You a REALLY Bad Afternoon
Three things you can do in under five minutes each to protect your site, your inbox, and your team. Remember when you could spot a phishing email by the typos?…
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