The Importance of Online Relationships

  Most websites offer some sort of online relationships with each of their clients these days. Whether I’m shopping or looking for an apartment or just trying to order a…

What’s the biggest difference between your waiter and your doctor?

  While there are several answers to that question, the most important difference is this: one is an order taker and the other is a problem solver. The distinction between…

The NEW Us – yokoco.com

Yoko Co – yokoco.com Well… it’s about damn time. The excuse about the cobbler’s children was getting pretty old. We’re very excited to share our new name and website with…

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The Conversation Spectrum

It’s Not a Funnel. It’s a Conversation. Most content, marketing, and sales models treat…

Google’s Commitment to AI Search is Good, for Do Gooders

Google’s Getting More Conversational. What’s That Mean For You? Google’s recent announcement at their…