close up view of a card catalog in a library.

Website Taxonomy and Content Management – Organization Meets Presentation

Web Taxonomy – a scheme of content classification for your website One of the most powerful features of a Content Management System (CMS) is the ability to assign taxonomy to…

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How Drip Campaigns Can Turn Prospects Into Clients

Drip campaigns are a great way to engage users in your content by continually informing them about your excellent resources. Need Help with Your Drip Campaigns? What are drip campaigns?…

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Website Governance

Website governance is, perhaps unsurprisingly, the plan you have (or let’s be honest, don’t have) to govern your website. A publication schedule is not a governance plan. An editorial calendar…

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How Often Should You Redesign Your Association Website?

  We all know that the internet moves fast. So if you’re not staying one step ahead, you’re quickly falling behind. So that leaves a crucial question: if technology is…

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Spring Cleaning Tips for Better Website Management

Spring is here, and while you’ve probably been cleaning up your house, it’s also a great time to do a little website spring cleaning as well.  So to get you…

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Two men taking notes on website redesign tips

Website Redesign Tips to Keep You on Track

We know a website redesign is a major project for any company or organization. After all, more customers/prospects/donors/members will use your website than anything else you create or do. But…

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How to Improve Your Website: Using a Heuristic Review to Improve Usability

Most people are too close to their own website to see any issues – even the obvious ones. Ask anyone who ever diligently prepared a print piece and got the…

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Association Website Trends: Yoko Co to present webinar featuring 5 keys to success for Association Trends

Yoko Co’s Director of Client Results Ray van Hilst will present a webinar highlighting the best association website trends titled 5 Keys to Association Website Success on Tuesday, March 28 at 2:00 PM ET. The…

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Who’s got your passwords? A business marketer’s reality check.

My kids constantly lose things. Books, jackets, homework, etc. Thankfully for password keychains on our home computer, one thing they don’t lose access to is their online entertainment (Netflix anyone?).…

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Best Practices: Don’t Forget The Content for Your New Website

When clients come to us they are often frustrated because their current website has a dated look that not only doesn’t reflect who they are, but also pales compared to…

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Latest Posts

Should I Write My Own Copy or Hire a Copywriter?

We live in an increasingly visual culture, where platforms that favor images, gifs, videos,…

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Statement from Yoko Co on COVID 19 and Website Security

While no one at this point is unaware of the devastating effects COVID-19 has…

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Shift Happens.

Originally we planned on talking about Ian Altman’s Same Side Selling techniques. How changing…

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