Web Taxonomy – a scheme of content classification for your website One of the most powerful features of a Content Management System (CMS) is the ability to assign taxonomy to…
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Drip campaigns are a great way to engage users in your content by continually informing them about your excellent resources. Need Help with Your Drip Campaigns? What are drip campaigns?…
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Website governance is, perhaps unsurprisingly, the plan you have (or let’s be honest, don’t have) to govern your website. A publication schedule is not a governance plan. An editorial calendar…
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We all know that the internet moves fast. So if you’re not staying one step ahead, you’re quickly falling behind. So that leaves a crucial question: if technology is…
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Spring is here, and while you’ve probably been cleaning up your house, it’s also a great time to do a little website spring cleaning as well. So to get you…
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We know a website redesign is a major project for any company or organization. After all, more customers/prospects/donors/members will use your website than anything else you create or do. But…
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Most people are too close to their own website to see any issues – even the obvious ones. Ask anyone who ever diligently prepared a print piece and got the…
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Yoko Co’s Director of Client Results Ray van Hilst will present a webinar highlighting the best association website trends titled 5 Keys to Association Website Success on Tuesday, March 28 at 2:00 PM ET. The…
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My kids constantly lose things. Books, jackets, homework, etc. Thankfully for password keychains on our home computer, one thing they don’t lose access to is their online entertainment (Netflix anyone?).…
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When clients come to us they are often frustrated because their current website has a dated look that not only doesn’t reflect who they are, but also pales compared to…
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Should I Write My Own Copy or Hire a Copywriter?
We live in an increasingly visual culture, where platforms that favor images, gifs, videos,…
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Statement from Yoko Co on COVID 19 and Website Security
While no one at this point is unaware of the devastating effects COVID-19 has…
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Shift Happens.
Originally we planned on talking about Ian Altman’s Same Side Selling techniques. How changing…
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