Website RFP Writing

The Top 12 Best Questions to Ask in a Website RFP

Best Questions To Ask In A Website RFP You’ve managed to convince everyone you need a new website….

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The Most Important Thing to Know Before Writing a Website RFP (Request for Proposal)

What To Know Before Writing A Website RFP You’ve finally convinced everyone on your team, except that one,…

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Should I Write My Own Copy or Hire a Copywriter?

We live in an increasingly visual culture, where platforms that favor images, gifs, videos, and emojis tend to…

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Statement from Yoko Co on COVID 19 and Website Security

While no one at this point is unaware of the devastating effects COVID-19 has had on us societally,…

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Shift Happens.

Originally we planned on talking about Ian Altman’s Same Side Selling techniques. How changing your thinking and aligning…

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We Have a Secret Weapon…

One thing at Yoko Co we are proud of is our team culture. We have assembled a group…

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Website Taxonomy and Content Management – Organization Meets Presentation

Web Taxonomy – a scheme of content classification for your website One of the most powerful features of…

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Measuring Website Success

If you are a marketing or communications professional, eventually your team will ask you, “Is our website working?…

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Analytics Tracking Implementation: ASCB Case Study

The American Society for Cell Biology (ASCB) is an inclusive, international community of biologists studying the fundamental unit…

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Why Websites Matter

One of the questions people who aren’t in the realm of either technology or marketing tend to ask…

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Venn diagram of a culture fit.

How to Choose the Right Web Firm

Your web presence is a reflection of your organization. How users experience your site is a preview of…

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