Shift Happens.

Originally we planned on talking about Ian Altman’s Same Side Selling techniques. How changing your thinking and aligning…

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We Have a Secret Weapon…

One thing at Yoko Co we are proud of is our team culture. We have assembled a group…

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close up view of a card catalog in a library.

Website Taxonomy and Content Management – Organization Meets Presentation

Web Taxonomy – a scheme of content classification for your website One of the most powerful features of…

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Man looking at a dashboard on a tablet.

Measuring Website Success

If you are a marketing or communications professional, eventually your team will ask you, “Is our website working?…

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Analytics Tracking Implementation: ASCB Case Study

The American Society for Cell Biology (ASCB) is an inclusive, international community of biologists studying the fundamental unit…

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website redesign

Why Websites Matter

One of the questions people who aren’t in the realm of either technology or marketing tend to ask…

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Venn diagram of a culture fit.

How to Choose the Right Web Firm

Your web presence is a reflection of your organization. How users experience your site is a preview of…

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Customer Experience, Yoko Co Style

Here at Yoko Co, making our customers feel great is always one of our top priorities. “Customer experience”…

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How Can You Tell If Your Website is Good or Bad?

What Does “Good” Mean in the Context of a Website? While it sounds like a simple question, it…

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Same Side Selling

Growing Business Through Passion and Positive Impact Recently, Yoko Co CEO and founder Chris Yoko spoke with Ian…

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How to Never Lose A Customer Again

Congratulations! You’ve won a trip to Paris! Okay, so not really (sorry), but let’s pretend that you have!…

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