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Website Taxonomy and Content Management – Organization Meets Presentation

Web Taxonomy – a scheme of content classification for your website One of the most powerful features of a Content Management System (CMS) is the ability to assign taxonomy to…

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Measuring Website Success

If you are a marketing or communications professional, eventually your team will ask you, “Is our website working? Is it doing what it should be doing?” There’s only one way…

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ADA Website Compliance

This article was originally published on March 12, 2018, and has been updated per the date displayed above. Being one-third of the way into 2019, we opted to follow up…

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How Drip Campaigns Can Turn Prospects Into Clients

Drip campaigns are a great way to engage users in your content by continually informing them about your excellent resources. Need Help with Your Drip Campaigns? What are drip campaigns?…

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Beautiful Fireworks Going Off in the Night Sky

New Year’s Resolutions for Web Marketers

You’ve joined the gym. You’ve decided to eat better. You’ve maybe even given up beer (if not, we certainly don’t blame you). But what about for your web marketing and…

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How to Reduce Bounce Rate

At Yoko Co, we often say, “you are your web presence.” That is simply because your website is almost always going to be either the first or second impression someone…

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Website Governance: What is it and why is it important?

What is website governance? Website governance is, perhaps unsurprisingly, the plan you have (or let’s be honest, don’t have) to govern your website. A publication schedule is not a governance…

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Using WordPress for your Annual Meeting Website (or Microsite)

Your association’s website is expected to do a lot: promote programs, membership, volunteers, education and more. But one of the biggest events of the year (and biggest revenue drivers) is…

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Spring Cleaning Tips for Better Website Management

Spring is here, and while you’ve probably been cleaning up your house, it’s also a great time to do a little website spring cleaning as well.  So to get you…

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Website Redesign Tips to Keep You on Track

We know a website redesign is a major project for any company or organization. After all, more customers/prospects/donors/members will use your website than anything else you create or do. But…

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Latest Posts

Should I Write My Own Copy or Hire a Copywriter?

We live in an increasingly visual culture, where platforms that favor images, gifs, videos,…

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Statement from Yoko Co on COVID 19 and Website Security

While no one at this point is unaware of the devastating effects COVID-19 has…

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Shift Happens.

Originally we planned on talking about Ian Altman’s Same Side Selling techniques. How changing…

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