If you are a marketing or communications professional, eventually your team will ask you, “Is our website working? Is it doing what it should be doing?” There’s only one way…
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This article was originally published on March 12, 2018, and has been updated per the date displayed above. Being one-third of the way into 2019, we opted to follow up…
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Drip campaigns are a great way to engage users in your content by continually informing them about your excellent resources. Need Help with Your Drip Campaigns? What are drip campaigns?…
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You’ve joined the gym. You’ve decided to eat better. You’ve maybe even given up beer (if not, we certainly don’t blame you). But what about for your web marketing and…
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At Yoko Co, we often say, “you are your web presence.” That is simply because your website is almost always going to be either the first or second impression someone…
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What is website governance? Website governance is, perhaps unsurprisingly, the plan you have (or let’s be honest, don’t have) to govern your website. A publication schedule is not a governance…
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Your association’s website is expected to do a lot: promote programs, membership, volunteers, education and more. But one of the biggest events of the year (and biggest revenue drivers) is…
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Spring is here, and while you’ve probably been cleaning up your house, it’s also a great time to do a little website spring cleaning as well. So to get you…
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We know a website redesign is a major project for any company or organization. After all, more customers/prospects/donors/members will use your website than anything else you create or do. But…
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Recently, we had a client ask us if their website needed to be PCI compliant. It made us think that if one client had this question, others might as well.…
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Artificial Intelligence Cautionary Tales
The technology landscape is getting so big, so fast even the most connected among…
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Yoko Co Still Remains Carbon Neutral
Yoko Co is proud to announce that we remain committed to continued carbon neutrality.…
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How to Stop Employment Scams Impersonating Your Company or Organization
If you want to skip the story, click here to go right to the…
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