How to Improve Your Website: Using a Heuristic Review to Improve Usability

Most people are too close to their own website to see any issues – even the obvious ones. Ask anyone who ever diligently prepared a print piece and got the…

Who’s got your passwords? A business marketer’s reality check.

My kids constantly lose things. Books, jackets, homework, etc. Thankfully for password keychains on our home computer, one thing they don’t lose access to is their online entertainment (Netflix anyone?).…

Connect Your Systems: the Magic of APIs

One of our clients came to us recently with a problem: their landing pages were getting sign-ups, but the prospects weren’t converting to customers. They suspected it was because the…

Best Practices: Don’t Forget The Content for Your New Website

When clients come to us they are often frustrated because their current website has a dated look that not only doesn’t reflect who they are, but also pales compared to…

How NOT to Execute a Website User Survey

As I’m writing this, it’s been less than 48 hours since the election of Donald Trump as the next President of the United States. Given the widespread response of shock…

How Long Does it Take for a Website to Show Up in Google or Bing Search Results

When you launch a website, you want everyone to see it—and not just your family members, best friends, and significant other. You could be showcasing your writing talents, selling the…

Latest Posts

Google’s Commitment to AI Search is Good, for Do Gooders

Google’s Getting More Conversational. What’s That Mean For You? Google’s recent announcement at their…

Website Traffic Dropping Due to AI?

Your traffic decline isn’t what you think it is. Whether you’re aware of it…

April 2026 ADA Website Compliance Deadline

The ADA’s Web and Mobile compliance deadline is April 24, 2026, and we’ve had…