Same Side Selling
Growing Business Through Passion and Positive Impact Recently, Yoko Co CEO and founder Chris Yoko spoke with Ian…
How to Never Lose A Customer Again
Congratulations! You’ve won a trip to Paris! Okay, so not really (sorry), but let’s pretend that you have!…
SEO in 2019: Following the User's Journey
To quote Ralph Waldo Emerson: “Life is a journey. Not a destination.” The same goes for search engine…
Things Every Website Needs
Websites are used as a platform to showcase the features and benefits your products and/or services offer to…
ADA Website Compliance
This article was originally published on March 12, 2018, and has been updated per the date displayed above….
The Haunting at Yoko Co: Ghosting in the Workplace & How to Prevent it
Ghost stories are often told around a fire, with the storyteller holding a flashlight to his or her…
How Drip Campaigns Can Turn Prospects Into Clients
Drip campaigns are a great way to engage users in your content by continually informing them about your…
New Year’s Resolutions for Web Marketers
You’ve joined the gym. You’ve decided to eat better. You’ve maybe even given up beer (if not, we…
Gutenberg for WordPress: An Introduction
WordPress 5.0 is right around the corner, bringing with it a brand new content editor called Gutenberg. In…
How to Reduce Bounce Rate
At Yoko Co, we often say, “you are your web presence.” That is simply because your website is…
Website Governance: What is it and why is it important?
What is website governance? Website governance is, perhaps unsurprisingly, the plan you have (or let’s be honest, don’t…
How to Stop Employment Scams Impersonating Your Company or Organization