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Establishing Website Goals

  There’s more to having a website than to say ‘I’m in business’ or to use as a brochure. It’s the first impression someone will have with your organization and…

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Shift Happens.

Originally we planned on talking about Ian Altman’s Same Side Selling techniques. How changing your thinking and aligning your work with your clients can yield remarkable results. In light of…

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Venn diagram of a culture fit.

How to Choose the Right Web Firm

Your web presence is a reflection of your organization. How users experience your site is a preview of what their relationship with you will be like. If you decide it’s…

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Same Side Selling

Growing Business Through Passion and Positive Impact Recently, Yoko Co CEO and founder Chris Yoko spoke with Ian Altman about how changing a few key strategies led to a 40%…

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How to Never Lose A Customer Again

Congratulations! You’ve won a trip to Paris! Okay, so not really (sorry), but let’s pretend that you have! (Cue the daydream…) Just the thought of cobblestone streets and the glimmering…

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SEO in 2019: Following the User's Journey

To quote Ralph Waldo Emerson: “Life is a journey. Not a destination.” The same goes for search engine optimization, otherwise known as SEO. SEO in 2019 is digging deeper into…

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Things Every Website Needs

Websites are used as a platform to showcase the features and benefits your products and/or services offer to consumers. We live in a time of instant gratification and short attention…

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The Haunting at Yoko Co: Ghosting in the Workplace & How to Prevent it

Ghost stories are often told around a fire, with the storyteller holding a flashlight to his or her face. We invite you to pull up a chair and sit around…

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How Drip Campaigns Can Turn Prospects Into Clients

Drip campaigns are a great way to engage users in your content by continually informing them about your excellent resources. Need Help with Your Drip Campaigns? What are drip campaigns?…

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Gutenberg for WordPress: An Introduction

WordPress 5.0 is right around the corner, bringing with it a brand new content editor called Gutenberg. In the video below, we take a high-level look at the new Gutenberg…

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Latest Posts

WordPress vs WP Engine

(Updated: October 15, 2024) Recent tensions have escalated between Matt Mullenweg, founder of The…

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Navigating the AI Revolution: Top Takeaways from ASAE’s 2024 Annual Meeting

There is no better feeling than sitting back at your desk after a good…

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The Essential Guide To SEO for 2024 and beyond

What You Need To Know Now About SEO We’ve put together this Essential Guide…

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