Originally we planned on talking about Ian Altman’s Same Side Selling techniques. How changing your thinking and aligning your work with your clients can yield remarkable results. In light of…
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One of the questions people who aren’t in the realm of either technology or marketing tend to ask us is, “Why do websites matter?” Well, first and foremost, more people…
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Here at Yoko Co, making our customers feel great is always one of our top priorities. “Customer experience” can mean a lot of different things, but we think we have…
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Growing Business Through Passion and Positive Impact Recently, Yoko Co CEO and founder Chris Yoko spoke with Ian Altman about how changing a few key strategies led to a 40%…
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Congratulations! You’ve won a trip to Paris! Okay, so not really (sorry), but let’s pretend that you have! (Cue the daydream…) Just the thought of cobblestone streets and the glimmering…
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To quote Ralph Waldo Emerson: “Life is a journey. Not a destination.” The same goes for search engine optimization, otherwise known as SEO. SEO in 2019 is digging deeper into…
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Websites are used as a platform to showcase the features and benefits your products and/or services offer to consumers. We live in a time of instant gratification and short attention…
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Ghost stories are often told around a fire, with the storyteller holding a flashlight to his or her face. We invite you to pull up a chair and sit around…
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You’ve joined the gym. You’ve decided to eat better. You’ve maybe even given up beer (if not, we certainly don’t blame you). But what about for your web marketing and…
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At Yoko Co, we often say, “you are your web presence.” That is simply because your website is almost always going to be either the first or second impression someone…
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Should I Write My Own Copy or Hire a Copywriter?
We live in an increasingly visual culture, where platforms that favor images, gifs, videos,…
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Statement from Yoko Co on COVID 19 and Website Security
While no one at this point is unaware of the devastating effects COVID-19 has…
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Shift Happens.
Originally we planned on talking about Ian Altman’s Same Side Selling techniques. How changing…
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