Originally we planned on talking about Ian Altman’s Same Side Selling techniques. How changing your thinking and aligning your work with your clients can yield remarkable results. In light of…
One of the questions people who aren’t in the realm of either technology or marketing tend to ask us is, “Why do websites matter?” Well, first and foremost, more people…
Here at Yoko Co, making our customers feel great is always one of our top priorities. “Customer experience” can mean a lot of different things, but we think we have…
Growing Business Through Passion and Positive Impact Recently, Yoko Co CEO and founder Chris Yoko spoke with Ian Altman about how changing a few key strategies led to a 40%…
Congratulations! You’ve won a trip to Paris! Okay, so not really (sorry), but let’s pretend that you have! (Cue the daydream…) Just the thought of cobblestone streets and the glimmering…
To quote Ralph Waldo Emerson: “Life is a journey. Not a destination.” The same goes for search engine optimization, otherwise known as SEO. SEO in 2019 is digging deeper into…
Websites are used as a platform to showcase the features and benefits your products and/or services offer to consumers. We live in a time of instant gratification and short attention…
Ghost stories are often told around a fire, with the storyteller holding a flashlight to his or her face. We invite you to pull up a chair and sit around…
You’ve joined the gym. You’ve decided to eat better. You’ve maybe even given up beer (if not, we certainly don’t blame you). But what about for your web marketing and…
At Yoko Co, we often say, “you are your web presence.” That is simply because your website is almost always going to be either the first or second impression someone…
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