How to Never Lose A Customer Again

Congratulations! You’ve won a trip to Paris! Okay, so not really (sorry), but let’s pretend that you have! (Cue the daydream…) Just the thought of cobblestone streets and the glimmering…

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SEO in 2019: Following the User's Journey

To quote Ralph Waldo Emerson: “Life is a journey. Not a destination.” The same goes for search engine optimization, otherwise known as SEO. SEO in 2019 is digging deeper into…

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Things Every Website Needs

Websites are used as a platform to showcase the features and benefits your products and/or services offer to consumers. We live in a time of instant gratification and short attention…

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The Haunting at Yoko Co: Ghosting in the Workplace & How to Prevent it

Ghost stories are often told around a fire, with the storyteller holding a flashlight to his or her face. We invite you to pull up a chair and sit around…

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Beautiful Fireworks Going Off in the Night Sky

New Year’s Resolutions for Web Marketers

You’ve joined the gym. You’ve decided to eat better. You’ve maybe even given up beer (if not, we certainly don’t blame you). But what about for your web marketing and…

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How to Reduce Bounce Rate

At Yoko Co, we often say, “you are your web presence.” That is simply because your website is almost always going to be either the first or second impression someone…

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Using WordPress for your Annual Meeting Website (or Microsite)

Your association’s website is expected to do a lot: promote programs, membership, volunteers, education and more. But one of the biggest events of the year (and biggest revenue drivers) is…

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Spring Cleaning Tips for Better Website Management

Spring is here, and while you’ve probably been cleaning up your house, it’s also a great time to do a little website spring cleaning as well.  So to get you…

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Is Your Website PCI Compliant And Does It Need To Be?

Recently, we had a client ask us if their website needed to be PCI compliant. It made us think that if one client had this question, others might as well.…

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WCAG 2.1 Website Compliance

What is WCAG 2.1 website compliance and why is it important? Website compliance is important to avoid a lawsuit or government action, but it’s also important to provide an equal…

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Latest Posts

website redesign

How Often Should You Redesign Your Association Website?

How Often Should You Redesign Your Association Website? We all know that the internet…

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Website RFP Writing

How to Write a Website RFP – What You Need to Know for 2022 and beyond

How to write a website RFP – What we’ve learned over the years If…

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