How to Improve Your Website: Using a Heuristic Review to Improve Usability

Most people are too close to their own website to see any issues – even the obvious ones. Ask anyone who ever diligently prepared a print piece and got the…

How to Create a Great Company Culture

It’s well known that the workforce has gone through some changes over the years. The days of attracting employees solely with 6 figure salaries and company matched retirement plans are…

2018 Website Trends

Website Trends 2018 is here and well underway. With a new year, comes new trends. Chris Yoko strives to keep you ahead of this ever-changing world of marketing. And, he…

New Year's Resolutions for Web Marketers

2018 is here and resolutions are in full swing! Personal goals (eating healthier, being more active, etc.) are typically decided by now, but what about your web marketing goals? When applied…

Yoko Co CEO Chris Yoko on The Law Entrepreneur

Our CEO, Chris Yoko, was recently interviewed by Neil Tyra on The Law Entrepreneur. In the interview, Chris shares: How your web presence can help (or hurt) you as a legal…

Who’s got your passwords? A business marketer’s reality check.

My kids constantly lose things. Books, jackets, homework, etc. Thankfully for password keychains on our home computer, one thing they don’t lose access to is their online entertainment (Netflix anyone?).…

Connect Your Systems: the Magic of APIs

One of our clients came to us recently with a problem: their landing pages were getting sign-ups, but the prospects weren’t converting to customers. They suspected it was because the…

How to Control What Facebook Shows When You Share Your Link

Have you ever wondered any of the following about your Facebook share image? “How do I get Facebook to use a different photo when someone shares my website?” “How can…

Website Compliance Guidelines: Is My Site Accessible?

Confused about website accessibility compliance? You’re not alone. I’ll make this simple: Website compliance to meet accessibility guidelines can be complicated. Though these guidelines are designed to make websites easier to use,…

How NOT to Execute a Website User Survey

As I’m writing this, it’s been less than 48 hours since the election of Donald Trump as the next President of the United States. Given the widespread response of shock…

Latest Posts

Do Less

Do Less. AI enables us all to do “more” – that’s the problem. You…

Your website’s biggest audience isn’t people anymore

tl;dr: It was only a matter of time – machines are now visiting websites…