Chris was recently interviewed by Marissa Levin of Successful Culture in her Smart CEO column “Get on Board”. In the interview, Chris shared: What inspired the founding of Yoko Co. How the…
Our CEO, Chris Yoko, was recently interviewed by Ian Altman on the Grow My Revenue Business Cast. In the interview, Chris shares: What metrics are valuable to measure from your…
All moms have been there; A fussy child suddenly spikes a temperature that won’t go down, and needs to be taken to the doctor. Parents start to scramble to leave…
The nuts and bolts of marketing involve generating leads for your business. Converting those leads into clients and customers. Reselling to those clients and turning them into advocates for your…
I liken the internet to the “Wild Wild West” (is that what the www stands for?). It’s a frontier filled with opportunity and possibilities. Literally, you can do anything ……
Earlier this week on Tuesday, Google expanded their use of mobile-friendliness as a ranking signal. This affects mobile searches in all languages worldwide and will have a significant impact on…
Have you recently noticed that your restaurant’s website doesn’t show up in mobile search results, but does show up in desktop search? Odd, right? Don’t worry, there’s nothing wrong with…
If we were to ask you, “What Drives Your Marketing?” How would you answer? Is it the product or service your company offers? Or, whatever creates your revenue? Many, if…
In a recent post, we took a look at how often you should update your blog and came to the conclusion that posting about once a week was a good…
You’ve put in place a strong marketing plan to drive people to your website: congratulations! But what happens once people land on your site? Do you have a plan to…
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