Case Study
The American Credit Union Mortgage Association (ACUMA) serves as the premier source of information, networking, and advocacy for credit union mortgage professionals nationwide. Despite their unique position as the only trade association focused specifically on credit union mortgage lending, their digital presence failed to tell their story effectively. Their small but dedicated team wanted to make a significant impact for members but found themselves avoiding directing people to their website unless absolutely necessary.
ACUMA's in-person events were where the organization truly shined, delivering exceptional experiences for the niche community of credit union mortgage lenders. However, they struggled to extend this same level of engagement year-round through their digital channels. Their members lacked a consistent online resource that matched the quality of ACUMA's in-person offerings. This disconnect limited the organization's ability to serve their community between events and diminished their overall impact in the industry.
We collaborated with ACUMA to create a modern, approachable digital presence that truly reflects their unique position. Rather than a complete rebuild, we took a strategic renovation approach—preserving their strong organizational foundation and vision while restructuring key elements for better functionality. The transformation centered on content organization solutions that helped ACUMA develop a more intentional marketing strategy, breaking down unnecessary navigation walls and streamlining their CMS. We also implemented content types to bring valuable content from external sources like their quarterly magazine back into their main website, creating a more cohesive resource hub.
- Strategic content architecture helps the ACUMA team develop more intentional, proactive content approaches based on performance insights
- Reimagined user pathways remove barriers between members and critical resources
- Content types bring previously external content like their quarterly magazine directly into the main site
- Modern design elements create a welcoming online environment that reflects the quality of their in-person events
The reimagined homepage balances professional expertise with approachable design, creating a more welcoming digital front door for credit union mortgage professionals.
The updated newsroom brings ACUMA's valuable industry insights directly into their main website, creating a year-round resource for credit union mortgage professionals.
The streamlined navigation and content presentation dramatically improve the user experience, making it easier for members to discover resources and engage with ACUMA's offerings.
The transformation has positioned ACUMA for continued growth and engagement with the credit union mortgage community, and the project has received overwhelmingly positive feedback from ACUMA members. Through thoughtful design choices that balance professionalism with approachability, we've created a digital presence that truly reflects ACUMA's unique position as the only association focused specifically on credit union mortgage lending. As their members continue their heroic journey of serving communities through responsible lending practices, ACUMA now has a digital platform worthy of guiding them along the way.
Yoko Co has been an extension of our team in this process. Their process for taking an idea from an RFP to completion was unlike any I have seen in the past! I look forward to seeing how our new website will be able to elevate our marketing goals. We finally have a front door we are proud to welcome people to!"
Justin Hawkins
Director of Marketing & Communications
ACUMA
