Case Study
The EMDR International Association (EMDRIA) serves as the global authority on Eye Movement Desensitization and Reprocessing therapy, connecting over 17,000 qualified therapists with people seeking healing from trauma and distressing life experiences.
But EMDRIA's original website created barriers rather than bridges to healing. With therapy-seekers increasingly turning to online resources as their first step toward healing, EMDRIA risked becoming invisible at the most critical moment of someone's recovery journey.
We built a sophisticated platform, including a directory that leverages geolocation technology with advanced filtering by specializations and populations served. Individual therapist profiles showcase credentials through built-in contact forms that streamline patient connections.
Behind the scenes, seamless integration with EMDRIA's Impexium AMS and Higher Logic community platform ensures real-time data synchronization across all member touchpoints. Our custom content framework automatically surfaces relevant resources while the centralized library aggregates content from across the entire ecosystem.
- 179% increase in traffic to key educational pages and 16% growth in certified therapists
- Over 34,000 therapy connections made through the location-based Member Directory
- Integration with Impexium and Higher Logic, creating a unified experience across all member services.
- Centralized member hub organizes critical information, like membership status and certification expirations.
The Find a Therapist homepage features intuitive location-based search with geolocation capabilities and filtering options
Individual therapist profiles showcase credentials, specializations, and contact information with built-in contact forms that receive 34,000+ submissions yearly
The EMDR Resource Library aggregates resources from across the entire site, creating a comprehensive and easily accessible reference collection.
Today, EMDRIA's website is a pathway to healing, connecting those who need help with those who can provide it, seamlessly and efficiently.
Yoko Co embodies the spirit of collaboration and the expertise to create and guide. Their work will help us deliver member value for years to come, as they sharpened not only our web presence, but our thinking about how to approach it.”
Michael Bowers
Executive Director
EMDR International Association
