Case Study
Friends of Homeless Animals (FOHA) is dedicated to rescuing abandoned dogs and cats and finding them forever homes. Despite their important mission, their outdated website created barriers between animals and potential adopters. Their digital presence needed to better serve both the animals and the humans hoping to connect with them.
We worked with FOHA to create a mobile-optimized digital experience focused on connecting animals with forever homes. The redesigned site features an intuitive pet browsing system with robust filtering options that help potential adopters find compatible matches. A streamlined donation process optimized for mobile users makes supporting the organization simple, while a user-friendly content management system empowers staff to easily update animal profiles and focus more time on direct animal care.
- Mobile-optimized pet gallery showcases animals with filtering options for size, age, and compatibility
- Simplified application process reduces abandonment rates on mobile devices
- Prominent, mobile-friendly donation options remove friction from the support process
- Intuitive content management system requires minimal technical expertise
The mobile-optimized pet gallery makes it easy for potential adopters to find compatible animals, with robust filtering options and engaging profile presentations.
The streamlined donation process provides clear, simple pathways for support on any device, increasing mobile conversion rates.
The intuitive volunteer sign-up experience has significantly improved engagement by removing barriers to participation.
The redesigned site has driven remarkable improvements in FOHA's key metrics, with adoption application completion rates increasing by over 20%. Mobile donations have grown significantly thanks to the optimized giving experience, while volunteer engagement has improved through the responsive sign-up process. Behind the scenes, we're continuing to enhance the site through accessibility optimizations, strategic content development, and growth-driven design sprints that ensure the platform evolves alongside FOHA's needs.
