Case Study
The 4As represents over 600 member agencies directing 85% of U.S. advertising spend. For decades, they've led industry research, education, and professional development across 1,200+ offices nationwide.
Their digital presence, however, wasn't keeping pace. Members struggled to find resources, staff wrestled with an unwieldy system, and the organization's industry leadership wasn’t cutting through the clutter.
Through conversations with members, agency leaders, and 4As staff, we uncovered a clear need: a digital experience matching the industry's creativity while serving agencies of all sizes and professionals at every career stage.
Our solution centered on two priorities: intuitive topic pages for instant content access and easier event and education promotion. Plus we integrated AI-powered Algolia search and Nimble AMS (their Salesforce platform) to create a seamless experience for both members and non-members alike.
See more at aaaa.org.
- Extensive UX research and usability testing transformed user frustration into intuitive navigation
- AI-powered Intelligent Search delivers personalized and precise results
- Modern design language captures the creative spirit and discerning sensibility of the advertising industry
The new Member Hub is a personal command center where every member can find their own way to succeed.
AI-powered search interface learns and adapts to each member's needs, making resource discovery feel more like a conversation.
The reimagined visual design balances creative inspiration with seamless usability across all devices.
Now, when members log into the 4As website, they find a digital space that truly understands their needs. Every recommendation, every streamlined search, every local connection fulfills the promise of digital leadership worthy of advertising's premier association.
The Yoko Co team was thorough, responsive, and creative from the RFP process through launch. The new site looks amazing and is greatly improved compared to our old site."
Ann Rubin
EVP Marketing, Communications & Events
4As
