Case Study
Following the successful redesign of ACHA's main organizational website, the association sought to bring the same elevated user experience to its separately hosted event website. With a new annual meeting on the horizon, ACHA needed a modern, flexible platform that would reflect yearly themes while maintaining brand consistency.
ACHA's existing events site lacked the flexibility to adapt to changing event themes and required significant manual effort to update time-sensitive content. This disconnect from their newly redesigned main site created a disjointed user experience that potentially impacted attendee engagement and brand trust. Event organizers needed a solution that would simplify content management while delivering a seamless experience for participants.
We implemented a custom event website using our proprietary events framework—an efficient, modular system designed specifically for association meetings. This plug-and-play solution provided ACHA with a theme-flexible design system that adapts to each year's event branding, a user-friendly content management interface for quick updates, and structured information architecture that makes critical event details easy to find. The site maintains perfect alignment with ACHA's main website, ensuring brand continuity across all digital touchpoints.
- Flexible design elements adapt to each year's unique event theme while maintaining organizational identity
- Dynamic, engagement-focused features build anticipation as the event approaches
- Streamlined backend interface enable non-technical staff to make timely updates
The event homepage features customized branding elements and clear navigation pathways, creating an engaging introduction to the upcoming meeting.
Structured content templates ensure consistent presentation of critical information like session schedules and speaker details.
Mobile-optimized design providing seamless access to event information for attendees on the go.
While formal analytics are still developing as the June event approaches, early feedback has been overwhelmingly positive. ACHA's event team reports that attendees are finding information without issues, the backend is intuitive for staff to manage, and the site has required minimal post-launch support, which is a testament to its usability. Most importantly, the framework approach means ACHA now has a sustainable platform that will evolve with their events year after year, maintaining brand consistency while adapting to changing themes.
"Within a very tight turnaround, they deployed a new event site for us that is clean, attention-getting, and a vast improvement over our old site. The Yoko Team is easy to communicate with, creative, and very responsive."
Lisa Pitrone
Director of Education Administration
ACHA
