Case Study
Behind America's infrastructure stands an army of public works professionals who keep our communities functioning. But while they excel at building physical connections, their digital connections were falling short. The American Public Works Association (APWA) faced a fragmented digital landscape with 65 volunteer-managed chapter websites operating independently from the APWA platform.
This digital disconnection meant thousands of volunteer hours wasted on maintaining outdated websites. Chapter leaders struggled with inconsistent tools and platforms, while members experienced jarring transitions between APWA and local resources. For an organization built on standards and connectivity, this fragmented approach undermined their very mission.
Our discovery process revealed a clear path forward: instead of fixing each chapter site individually, we could create a unified chapter website system integrated with the APWA website. We developed a centralized multisite architecture on WordPress that gives each chapter their own distinct presence while maintaining brand cohesion. The shared content infrastructure allows chapters and APWA to cross-promote resources, while a standardized design system ensures accessibility and usability across all 65 chapter sites.
- Consolidated 65 disparate chapter websites into a unified multisite platform with standardized navigation and functionality
- Shared Resource Library allowing both chapters and APWA to contribute and access critical public works resources
- Seamless transitions between APWA and chapter content through Fonteva AMS integration
- Standardized templates and tools that require minimal technical expertise for chapter volunteers
- 75% increase in traffic since site launch
The chapter website system provides local customization while maintaining consistent branding and navigation, saving countless volunteer hours.
The shared resource library connects local chapter knowledge with APWA resources, creating a comprehensive knowledge base available to all members.
Chapter-specific content like events and news now integrates seamlessly with the APWA website, creating a unified member experience.
The transformation has been dramatic: volunteer time spent on website maintenance has plummeted, while engagement across both chapter and APWA content has soared. Traffic has increased by more than 75% since launch, with chapter-related searches driving significant growth in SEO rankings.
Most importantly, after the initial content migration, chapter volunteers report spending significantly less time on website maintenance - freeing them to focus on what really matters: serving their local public works communities.
Being able to make a commitment to technology as an association is a critical piece of our strategic plan. The new site has enhanced the experience for members to connect more easily with education and other important resources, added accessibility features to reach wider audiences and provides an opportunity for members to network and share their stories."
Dominick Longobardi
APWA President-Elect
2024-2025
