Case Study
The 4As represents over 600 member agencies directing 85% of U.S. advertising spend. For decades, they've led industry research, education, and professional development across 1,200+ offices nationwide.
Their digital presence, however, wasn't keeping pace. Through conversations with members, agency leaders, and 4As staff, we uncovered a clear need: a digital experience matching the industry's creativity while serving agencies of all sizes and professionals at every career stage.
We built a sophisticated Single Sign-On (SSO) solution that goes way beyond simplifying logins. We connected 4As' Nimble AMS with their WordPress platform, creating a secure bridge that remembers who you are and what you need. We also integrated AI-powered Algolia search to deliver intelligent, conversational results that adapt to user behavior.
This technical foundation supports a Member Hub that dynamically displays relevant resources, regional events, and membership-specific content immediately upon login. The platform's extensible architecture allows for continuous personalization enhancements without rebuilding core systems.
See more at aaaa.org.
- Modern design language captures the creative spirit and discerning sensibility of the advertising industry
- Developed a secure, scalable SSO integration between Nimble AMS and WordPress, eliminating multiple logins while maintaining data integrity across systems
- Engineered regional personalization capabilities that automatically display region-specific events, representatives, and resources, enhancing local engagement
- Built an extensible future-ready framework so 4As can keep adding personalization features without starting from scratch
The personalized Member Hub dynamically displays a user's membership status and region-specific content immediately upon authentication.
AI-powered search interface learns and adapts to each member's needs, making resource discovery feel more like a conversation.
Intuitive topic pages allow instant content access and easier event and education promotion.
Now, when members log into the 4As website, they find a digital space that truly understands their needs. Every recommendation, every streamlined search, every local connection fulfills the promise of digital leadership worthy of advertising's premier association.
The Yoko Co team was thorough, responsive, and creative from the RFP process through launch. The new site looks amazing and is greatly improved compared to our old site."
Ann Rubin
EVP Marketing, Communications & Events
4As
