Case Study
From pandemic disruptions to supply chain crises to shifting regulations, school nutrition professionals need a digital resource that keeps pace with their demanding reality. When school nutrition directors, managers, and staff need answers – about federal regulations, nutritional guidelines, or emergency response strategies – they need them immediately.
But the School Nutrition Association's existing website structure cooked up more problems than solutions.
Through extensive research, including interviews, surveys, card sorts, and usability testing, we uncovered what these essential workers needed. The result: a comprehensive digital ecosystem built around a unified resource strategy that consolidates scattered content into intuitive hubs.
We created specialized content libraries for recipes and resources, and built it all on a WordPress foundation that gives SNA staff unprecedented publishing flexibility.
- Granular access to content based on user journey and value rather than arbitrary membership sections
- Recipe Library integrated with Aptify AMS and designed specifically for school nutrition professionals
- Expanded School Nutrition Magazine with enhanced digital content and advertising inventory
- 25% increase in page views since website launch
The resource library has transformed how school nutrition professionals access critical information, with intuitive navigation that works seamlessly across devices.
Specialized content hubs like the recipe library and "About School Meals" section provide instant access to frequently needed resources.
Smart content organization means fewer clicks to find what matters - reflected in an 8% decrease in pages per session while engagement metrics soar.
The impact has been remarkable: page views increased 25%, time on page up 5.4%, and bounce rates down 6.7%. Most importantly, SNA members can now quickly find what they need and get back to what matters most - feeding America's schoolchildren.
I love the new website. It has a clean, modern layout, and it's very organized. I send my managers there to find training options and recipes, and they find it very easy to navigate."
Jill Riggs, MBA
Director of Food Service
Penn-Harris-Madison Schools
