Case Study
The American Association of Endodontists (AAE) represents a highly specialized segment of dental professionals—the three percent of dentists who undergo additional training to become experts in saving teeth. Our team has partnered with AAE for nearly a decade to create and evolve their digital presence, establishing them as the authoritative online resource for both practitioners and patients.
We architected the platform as a WordPress Multisite, managing four distinct properties, each serving different audience needs, with an SEO strategy that has secured top rankings for critical search terms, effectively combating misinformation about root canals and connecting patients with specialists.
The cornerstone of our implementation is AAE's award-winning Find an Endodontist directory. Integrated with Nimble AMS, the directory offers patients comprehensive search capabilities including location-based matching, insurance providers, language preferences and more. The directory has become a crucial bridge between patients seeking specialized dental care and AAE's expert members.
The website's sustained success has earned multiple industry accolades, including a 2024 MarCom Platinum Award and an Association Trends Trendy Award. Thanks to continued evolution and optimization, AAE's website has helped maintain their position as the global resource for endodontic knowledge, research, and education.
- Award-winning provider directory connects patients with local endodontists.
- WordPress multisite configuration allows AAE to manage all of their sites from a central dashboard.
- Seamless integration with Nimble AMS for Single Sign-On, content gating, and provider directory.
AAE's specialty site is focused on providing resources, events, and continuing education for endodontic professionals.
The patient site provides education on root canals, specialty dental care, and allows users to locate a board-certified endodontist in their area.
Yoko is a true strategic partner. We were extremely pleased with the depth of their knowledge, from strategy and development to usability, best practices and trends, and how to best leverage the latest technologies. Our award-winning websites launched on-time, under-budget and delighted members and stakeholders alike."
Kim FitzSimmons
Chief Marketing and Communications Officer
AAE
