Case Study
Every day, thousands of people find healing through EMDR therapy. But the EMDR International Association’s outdated website had become a barrier rather than a bridge to healing.
Members frequently called headquarters, unable to find essential resources. People struggled to connect with therapists. The organization's vital role in trauma recovery was being hindered by technology that couldn't keep up.
So we reimagined their digital presence from the ground up, including a therapist directory connecting over 17,000 EMDR professionals with those seeking help. We built a custom content framework that organizes vast resources by user type, whether you're a therapist seeking certification or someone exploring treatment options.
- 179% increase in traffic to key educational pages and 16% growth in certified therapists
- Over 34,000 therapy connections made through the location-based Member Directory
- Integration with Impexium and Higher Logic, creating a unified experience across all member services.
- Centralized member hub organizes critical information, like membership status and certification expirations.
The therapist directory transforms how people find healing, with intuitive search and filtering that works seamlessly across all devices.
Dashboards deliver exactly what members need, when they need it, eliminating frustration and support calls.
The Library aggregates resources from across the entire site, creating a comprehensive and easily accessible reference collection.
Today, EMDRIA's website is a pathway to healing, connecting those who need help with those who can provide it, seamlessly and efficiently.
Yoko Co embodies the spirit of collaboration and the expertise to create and guide. Their work will help us deliver member value for years to come, as they sharpened not only our web presence, but our thinking about how to approach it.”
Michael Bowers
Executive Director
EMDR International Association
