Case Study
The Country Music Association (CMA), the premier trade organization for the country music industry, faced numerous challenges with their outdated member website. From acclaimed performers and producers to venue operators and promoters, CMA needed a digital presence that could effectively serve their diverse member segments while also streamlining their internal operations.
Our team designed and engineered a comprehensive digital transformation, with a complete overhaul that drastically improved content discovery and member engagement. The new platform seamlessly integrates with CMA's Association Management System, ensuring secure, role-based access to member content and resources.
A key focus was implementing a user-friendly content management system that empowers CMA's team to publish and manage content at a demanding pace, allowing CMA to deliver targeted, member-exclusive content while highlighting success stories across their entire membership base.
- Custom integration with Microsoft Dynamics and Auth0.
- Seamless single sign-on and members-only access.
- Granular user permission controls for sophisticated content gating.
The new site also included a robust event management system, with custom searc and filter options to improve discovery.
We built an intuitive, mobile-first interface that dramatically improved content discovery and member engagement, enabling users to log on and access content from anywhere.
