Case Study
When people primarily come looking for gaming content on your website, it’s easy for meaningful philanthropic initiatives to go unnoticed. For Gearbox Entertainment, creators of iconic games like Borderlands, this disconnect meant their initiatives for positive impact weren't reaching potential partners.
We helped Gearbox create a standalone digital destination focused exclusively on their philanthropic initiatives and community impact. The design integrates beloved characters and assets from their games – including the instantly recognizable Claptrap (the little robot with a big mouth) – while ensuring these elements enhance rather than overshadow the meaningful work being showcased. Every aspect of the site was crafted to maintain the perfect balance between Gearbox's playful brand identity and the seriousness of their community commitments.
- Organized diverse initiatives in a way that highlights impact while maintaining narrative connections to their games
- Clear routes for potential collaborators to connect with Gearbox's community team
- Narratives that maintain Gearbox's distinctive voice while focusing on real-world impact
It was important to showcase fan favorite IP elements like Gearbox’s Claptrap character throughout the design, while still honoring usage guidelines, protecting the integrity of the brand but also enhancing its ability to connect with audiences in meaningful ways.
The look of the website gives Gearbox's philanthropic initiatives the spotlight they deserve, creating new opportunities for partnerships while maintaining the playful spirit that makes their games beloved by millions.
The responsive design ensures game assets and philanthropic content maintain their relationship across all devices, reflecting our technical implementation of complex visual guidelines.
