The Problem with Website Management: Marketing vs. Public Relations vs. Information Technology

As communications continue to evolve, the Internet’s become a point of convergence for business departments including marketing, public relations, and information technology. Each tend to fight over who should manage…

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What is the Best Way to Manage a Small Business Website?

“Alright, our new website is launched,” the marketing director proudly says before leaving to get a cup of coffee, or, depending on the time of day, grab a beer to…

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Five Qualities of the Best Small Business Websites

  Each website will be as unique as the organization it represents. And, all businesses and organizations have different business objectives and ways of approaching them. A website must reflect…

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What is the average cost for building a healthcare website?

What is the average cost for building a healthcare website? These are the top questions every healthcare marketer is asked when it’s time to revamp the website: How much will…

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Responsive design versus separate mobile websites: Which is better for small businesses?

To determine if responsive design or a separate mobile website is better for your business, first determine what somebody is doing while looking at your website from a mobile device.…

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What to do with negative feedback

So, you’re John Q. Business Owner. You have an awesome business and a really good website. You update your site regularly, you keep a blog and you try and implement…

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What does $100 on Fiverr get you?

Recently there has been a lot of hype around Fiverr and several similar sites.  As far as marketing goes there have been a lot of comments that hail it as…

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Employment and social media: Facebook

I’m pretty sure every single person I know is on Facebook. Until recently, the only person I knew who wasn’t on Facebook was my dad, but he finally caved a…

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Catering to Your Customers

We are all customers, we all have personal preferences. Websites we prefer to visit, stores we shop at, cars we drive and so much more.  All of these decisions reflect…

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What about websites that want less traffic!?

Does this phenomena exist? Apparently, yes. Before you jump to any conclusions, let me back up. I’ve previously blogged about how Pinterest is taking off and why your business should…

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Vibrant mountain landscape illustration with trees, mountains, and a setting sun, perfect for nature-themed decor or signage.

Yoko Co Still Continues to Again Remain Carbon Neutral

We here at Yoko Co are happy to share that we have continued our…

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Stop Chasing Website Speed Metrics That Don’t Drive Results

Before optimizing load times, make sure to optimize for the right problem. You might’ve…

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