Does this phenomena exist? Apparently, yes. Before you jump to any conclusions, let me back up. I’ve previously blogged about how Pinterest is taking off and why your business should join. I think it’s an important social media tool and one that allows an ample amount of customer interaction, with limited effort involved on either end. This relationship is easy to maintain and beneficial to both parties. Wins all around, right?
And now we’re back… to those who want less traffic…
Pinterest has also responded to those protesting loudly about the lack of enforcement of uncredited sources and gone a step further…
If you hop on over to Pinterest’s support section you will find a code for blocking users from pinning images from your site. If someone tries to pin from you site, and you’ve enabled this code, the user will see: “This site doesn’t allow pinning to Pinterest. Please contact the owner with any questions. Thanks for visiting!”
I personally think this is going a step too far. Pinterest is moving in the right direction by actively removing uncredited pins and allowing companies to add a “permission” button to their site, so is blocking Pinterest really helping your business? There are hiccups in all areas of life – and there will always be people who take advantage of the system. Blocking users from pinning your content doesn’t help prevent anything, it discourages users from using your site and drives less traffic to your website.
Driving qualified traffic to your website is ultimately the goal. My advice to any company worrying about uncredited images would be to add a “Pin It” button to your site… and watch the traffic grow!