What’s the biggest difference between your waiter and your doctor?

  While there are several answers to that question, the most important difference is this: one is an order taker and the other is a problem solver. The distinction between…

Latest Posts

15 Minutes to Spare You a REALLY Bad Afternoon

Three things you can do in under five minutes each to protect your site,…

The Conversation Spectrum

It’s Not a Funnel. It’s a Conversation. Most content, marketing, and sales models treat…

Google’s Commitment to AI Search is Good, for Do Gooders

Google’s Getting More Conversational. What’s That Mean For You? Google’s recent announcement at their…