4 Good User Experience Resources

A good user experience can make the difference between a strong, profitable website and a piece of brochure-ware that does nothing to convert traffic into leads or customers for your…

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Does Your Website Make the Sale?

I liken the internet to the “Wild Wild West” (is that what the www stands for?). It’s a frontier filled with opportunity and possibilities. Literally, you can do anything ……

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What’s the ROI of Good UX?

When organizations launch a website, they often skip user testing. User testing is an important part of the overall user experience (UX) that determines how smoothly people can use your…

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Why Did My Mobile Site Fail Google's Mobile-Friendly Test?

Recently, Google updated their search algorithm to favor mobile-friendly websites in mobile search and penalize those sites that do not have mobile-friendly or responsive versions. In order to help website…

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Is Having a Mobile-Friendly Site Good for Business?

Earlier this week on Tuesday, Google expanded their use of mobile-friendliness as a ranking signal. This affects mobile searches in all languages worldwide and will have a significant impact on…

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How often should you update your website?

In a recent post, we took a look at how often you should update your blog and came to the conclusion that posting about once a week was a good…

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7 Ways to Convert Website Visitors to Leads

You’ve put in place a strong marketing plan to drive people to your website: congratulations! But what happens once people land on your site? Do you have a plan to…

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Why Customers Don’t Buy? 5 Ways to Reduce Cart Abandonment Rate

The following is a guest post from our friend Vitali Gonkov (@vital_i_am) at MageWorx, one of our Magento partners. Vitaly has been actively involved with online marketing since 2010. He has…

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Website Refresh vs. Full Website Redesign

In our recent posts, “How Long Does a Business Website Last Before it Needs to be Replaced/Redesigned?” and “How often do you need to redo your website?” we talked about…

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Website Design vs Usability

A few weeks ago, we talked about the difference between website design vs website development. This time, we’re going a step farther to discuss website design vs usability. Usability Is…

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Vibrant mountain landscape illustration with trees, mountains, and a setting sun, perfect for nature-themed decor or signage.

Yoko Co Still Continues to Again Remain Carbon Neutral

We here at Yoko Co are happy to share that we have continued our…

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Stop Chasing Website Speed Metrics That Don’t Drive Results

Before optimizing load times, make sure to optimize for the right problem. You might’ve…

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