Digital Marketing News #39 – ThreatExchange, Facebook Relevance Score, Designing for the Elderly & More

This week on Digital Marketing News, we discuss ThreatExchange, Facebook’s social platform for cybersecurity, Facebook’s new relevance score for ads, Twitter’s acquisition of Niche, a service that connects advertisers to social media celebs, and some best practices when designing digital interfaces for the elderly. Plus, an easy way to add tooltips to your website.

• Facebook Launches Social Platform for Cybersecurity
• Relevance Score for Facebook Ads
• Twitter Acquires Niche
• Recommended Reading: Designing Digital Technology for the Elderly
• Takeaway: Tooltip.io