Building bridges between members and patients.
The American Association of Endodontists (AAE) is home to the thousands of endodontists currently practicing in the USA. Endodontists are the folks most widely known for being the best at specific treatments, like root canals.
Unfortunately not many people know there is a difference in dental specialties, and AAE not only informs their members, but advocates for them in addition to educating the public. We helped them overhaul their websites for Patients, Members, their Foundation, and their Board. Ensuring audiences had informative and actionable information crafted and curated specifically for them.
This redesign effort increased search rank, decreased user confusion and frustration, and increased user engagement, utility, and satisfaction.
Assistant Executive Director
"Yoko Co is a true strategic partner. We're extremely pleased with the depth of knowledge, from strategy to development to usability and best practices. We launched on-time, under-budget and delighted members and stakeholders alike."
Highlights & Impact
Websites redesigned and integrated on one platform.
Manually-crafted and curated pieces of content.
Increase in Google featured snippets over 5 months.
Integration with four separate systems, including an AMS, LMS and Member Journal.
New impressions for improved search queries.