A digital metamorphosis: From lagging to leading edge in one quarter.
The American Ceramic Society (ACerS) is the place for anyone in an industry that leverages ceramics. From silicon in processors, to foundational concretes, to a myriad of glasses, tiles, and much more. Their organization connects their tens of thousands of global members with critical industry updates and scientific breakthroughs.
In less than a quarter we were able to help them consolidate multiple websites and streamline the content structure and navigation paired with an easier to access and understand user interface that made it easy for members to find information about everything from events to industry insights.
Fun fact: In the same time period as their website redesign, ACerS also replaced their AMS, moved headquarters, and elected a new Executive Director.
Director of Technology
The American Ceramic Society
“I consider Yoko Co to be our single trusted partner going forward for our digital communications strategy. They provide experienced-backed guidance, design and user optimization, and do it with the utmost integrity - on time! We wish all partners were this good.”
Highlights & Impact
Increase in search impressions from 3.2 million to 4.17 million.
Increase in impression click through rate (CTR)
Increase in user engagement.
Manually-migrated units of content.
Integration with four platforms, creating a seamless member experience.