Yoko Co Welcomes Erica Dickison as Summer Marketing Intern

And we’re very excited!  Erica Dickison is a rising senior at Virginia Tech studying Marketing Management and Environmental Sustainability. Last semester she studied abroad in Lugano, Switzerland, where she had…

Keep Reading
Woman and man sitting at a table on their mobile devices to represent artificial intelligence

The Future of Artificial Intelligence Marketing

Artificial intelligence Also known as AI, is defined by dictionary.com as “the capacity of a computer to perform operations analogous to learning and decision making in humans, as by an…

Keep Reading

Is Your Website Attracting Qualified Prospects?

The nuts and bolts of marketing involve generating leads for your business. Converting those leads into clients and customers. Reselling to those clients and turning them into advocates for your…

Keep Reading

Does Your Website Make the Sale?

I liken the internet to the “Wild Wild West” (is that what the www stands for?). It’s a frontier filled with opportunity and possibilities. Literally, you can do anything ……

Keep Reading

What drives your marketing?

If we were to ask you, “What Drives Your Marketing?” How would you answer? Is it the product or service your company offers? Or, whatever creates your revenue? Many, if…

Keep Reading

What Is Content Marketing?

Suppose you’re in the market for a new gadget—a digital camera, perhaps, or a new tablet. You’ve narrowed your price range and list of must-have features, but you’re not sure…

Keep Reading

What is Digital Marketing?

You’ve heard the buzz about digital marketing—but is it only a buzzword to you? What is digital marketing, anyway? Simply put, it is marketing that takes place through electronic devices,…

Keep Reading

The Problem with Website Management: Marketing vs. Public Relations vs. Information Technology

As communications continue to evolve, the Internet’s become a point of convergence for business departments including marketing, public relations, and information technology. Each tend to fight over who should manage…

Keep Reading

Marketing on the pot

A recent marketing study by 11mark revealed that 75% of smartphone owners have used their phone in the bathroom, and over 90% of Gen-Ys use their smartphone in the bathroom.…

Keep Reading

Latest Posts

WordPress Best CMS

Why WordPress is the Best CMS for Associations

Why WordPress is the Best CMS for Associations Associations like yours are working harder…

Keep Reading

Yoko Co is Carbon Neutral

Since 2014 we’ve focused on helping our clients Do Good. Better. A key tenet…

Keep Reading

Web Design Trends for 2022 and Beyond

Web Design Trends for 2022 and Beyond As we roll into a new year,…

Keep Reading