And we’re very excited! Erica Dickison is a rising senior at Virginia Tech studying Marketing Management and Environmental Sustainability. Last semester she studied abroad in Lugano, Switzerland, where she had…
Artificial intelligence Also known as AI, is defined by dictionary.com as “the capacity of a computer to perform operations analogous to learning and decision making in humans, as by an…
The nuts and bolts of marketing involve generating leads for your business. Converting those leads into clients and customers. Reselling to those clients and turning them into advocates for your…
I liken the internet to the “Wild Wild West” (is that what the www stands for?). It’s a frontier filled with opportunity and possibilities. Literally, you can do anything ……
If we were to ask you, “What Drives Your Marketing?” How would you answer? Is it the product or service your company offers? Or, whatever creates your revenue? Many, if…
Suppose you’re in the market for a new gadget—a digital camera, perhaps, or a new tablet. You’ve narrowed your price range and list of must-have features, but you’re not sure…
As communications continue to evolve, the Internet’s become a point of convergence for business departments including marketing, public relations, and information technology. Each tend to fight over who should manage…
A recent marketing study by 11mark revealed that 75% of smartphone owners have used their phone in the bathroom, and over 90% of Gen-Ys use their smartphone in the bathroom.…
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