Yoko Co Welcomes Erica Dickison as Summer Marketing Intern

And we’re very excited!  Erica Dickison is a rising senior at Virginia Tech studying Marketing Management and Environmental Sustainability. Last semester she studied abroad in Lugano, Switzerland, where she had…

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Woman and man sitting at a table on their mobile devices to represent artificial intelligence

The Future of Artificial Intelligence Marketing

Artificial intelligence Also known as AI, is defined by dictionary.com as “the capacity of a computer to perform operations analogous to learning and decision making in humans, as by an…

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Is Your Website Attracting Qualified Prospects?

The nuts and bolts of marketing involve generating leads for your business. Converting those leads into clients and customers. Reselling to those clients and turning them into advocates for your…

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Does Your Website Make the Sale?

I liken the internet to the “Wild Wild West” (is that what the www stands for?). It’s a frontier filled with opportunity and possibilities. Literally, you can do anything ……

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What drives your marketing?

If we were to ask you, “What Drives Your Marketing?” How would you answer? Is it the product or service your company offers? Or, whatever creates your revenue? Many, if…

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What Is Content Marketing?

Suppose you’re in the market for a new gadget—a digital camera, perhaps, or a new tablet. You’ve narrowed your price range and list of must-have features, but you’re not sure…

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What is Digital Marketing?

You’ve heard the buzz about digital marketing—but is it only a buzzword to you? What is digital marketing, anyway? Simply put, it is marketing that takes place through electronic devices,…

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The Problem with Website Management: Marketing vs. Public Relations vs. Information Technology

As communications continue to evolve, the Internet’s become a point of convergence for business departments including marketing, public relations, and information technology. Each tend to fight over who should manage…

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Marketing on the pot

A recent marketing study by 11mark revealed that 75% of smartphone owners have used their phone in the bathroom, and over 90% of Gen-Ys use their smartphone in the bathroom.…

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How to Stop Employment Scams Impersonating Your Company or Organization

If you want to skip the story, click here to go right to the…

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Artificial Intelligence Cautionary Tales

Artificial Intelligence Cautionary Tales

The technology landscape is getting so big, so fast even the most connected among…

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Yoko Co Still Remains Carbon Neutral

Yoko Co is proud to announce that we remain committed to continued carbon neutrality.…

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