One of the questions people who aren’t in the realm of either technology or marketing tend to ask us is, “Why do websites matter?” Well, first and foremost, more people…
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Your web presence is a reflection of your organization. How users experience your site is a preview of what their relationship with you will be like. If you decide it’s…
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Here at Yoko Co, making our customers feel great is always one of our top priorities. “Customer experience” can mean a lot of different things, but we think we have…
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Growing Business Through Passion and Positive Impact Recently, Yoko Co CEO and founder Chris Yoko spoke with Ian Altman about how changing a few key strategies led to a 40%…
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Congratulations! You’ve won a trip to Paris! Okay, so not really (sorry), but let’s pretend that you have! (Cue the daydream…) Just the thought of cobblestone streets and the glimmering…
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To quote Ralph Waldo Emerson: “Life is a journey. Not a destination.” The same goes for search engine optimization, otherwise known as SEO. SEO in 2019 is digging deeper into…
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Websites are used as a platform to showcase the features and benefits your products and/or services offer to consumers. We live in a time of instant gratification and short attention…
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There’s nothing more frustrating than wanting to make changes to your website, but not knowing how. Unfortunately, we’ve seen too many clients who’ve never been trained to use their CMS.…
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And we’re very excited! Erica Dickison is a rising senior at Virginia Tech studying Marketing Management and Environmental Sustainability. Last semester she studied abroad in Lugano, Switzerland, where she had…
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It’s well known that the workforce has gone through some changes over the years. The days of attracting employees solely with 6 figure salaries and company matched retirement plans are…
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Common Website Project Bottlenecks: A Chat with an Expert PM
Expert Advice from Lead Project Manager, Diane Samuelson Starting a website project can be…
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Mobile Experience Tips for Animal Welfare Organizations
For animal welfare organizations, connecting animals with their forever homes is at the heart…
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Digital Resilience in Uncertain Times: Building Crisis-Ready Websites
If we’ve learned anything from the past few years, it’s that disruptions can happen…
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